We use cookies to improve your browsing experience.
And cake to boost morale on Fridays. Find out more about our cookie policy here.
Uh oh! Looks like your browser’s out of date.
You’ll have more fun viewing our site on one of these instead.

BBC Business Daily visits IDEO London for a radio segment on how to be creative. The segment features interviews with IDEO designers as proof that a lively office environment and a focus on collaboration can create an atmosphere of creativity. 

Listen to the segment here.