IDEO has just launched an online community where people can create solutions to some of the world's toughest challenges. OpenIDEO’s first challenge, hosted by TED Prize winner Jamie Oliver, asks the question, “How can we raise kids’ awareness of the benefits of fresh food so they can make better choices?” Visit OpenIDEO.com to contribute ideas and inspiration.

Read posts by Core77, WIRED UK, Design Taxi and Brain Pickings about the launch.