“Designs On—” is the first edition of a printed design publication by IDEO designers. Crafted in response to I.D. Magazine's 2007 Annual Design Review award competition, the concepts featured in the booklet aim to raise awareness about global warming through the disciplines of industrial design, interaction design, and communication design. Pushing the edges of possibility, the designs range from a sustainable death experience, to personal ads for Mother Earth, accompanied by rhetoric-free facts to address imminent issues in global warming. Part design challenge, part bonding experience, the exercise demonstrated the ability to marry both aesthetics and sustainability, a courtship that IDEO is increasingly exploring.
The first edition on Global Warming sparked the tradition of Designs On— that continues today, tackling such topics as Time, Food, Birth, Packaging, and Aging. View all the concepts on the Designs On— website.