The Latest News
A New Social Currency Emerges in Singapore
Redesigning the Future of Voting with LA County
CBS This Morning
Finalists in Fast Company’s Innovation by Design Awards 2015
Design for Action in HBR
Harvard Business Review
In “Design for Action,” IDEO’s Tim Brown and Roger Martin, Director of the Martin Prosperity Institute at the Rotman School of Management, write about the shift in design—from discrete physical objects to strategies, user experiences and holistic systems—and how the introduction and integration of these “designed artifacts” is even more critical to success than the design of the artifacts themselves. View the article on HBR.org here.
Is Design Thinking Still a Competitive Advantage?
Harvard Business Review
In 2008, Tim Brown authored “Design Thinking” for Harvard Business Review, which explored how thinking like a designer can transform the way you develop products, services, processes—and even strategy.
Now that design thinking is everywhere, Tim asks “When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?” In this HBR piece, Tim suggests that in order to create sustained competitive advantage, businesses must be not just practitioners, but aim for mastery of design thinking. View the article on HBR.org here.
Bloomberg Businessweek on L.A. County Voting
Karen Weise covers IDEO’s partnership with Los Angeles County to redesign the voting system from the ground up. The article quotes IDEO Partner Blaise Bertrand and Project Lead Matt Adams, highlighting how IDEO’s human-centered process will revolutionize how we cast a vote. Read the full article on Bloomberg Businessweek.
Michael Hendrix on Design Thinking
The California Sunday Magazine
Fast Company on Holiday Inn Express Europe
Fast Company speaks to Chris Grantham about IDEO, London’s redesign of the Holiday Inn Express Europe, and prototyping to develop a more human-centered travel experience.
NBC’s TODAY Show features Barbara Beskind
NBC’s TODAY Show features IDEO’s Barbara Beskind, a 91-year-old designer who grew up with a passion for technology and engineering at a time when society often did not consider women for roles in these industries. Watch the full segment here.
Happy Meals—IDEO in The Atlantic
The Atlantic features IDEO’s work with San Francisco Unified School District to transform the lunchroom experience for public school children. Sandy Speicher, Managing Director of IDEO’s Education Studio, explains how the project centered on re-designing the cafeteria atmosphere instead of solely focusing on food. For the full article click here.
Start-up Ecosystems x Large Organizations
The Business Times
Barbara Beskind Speaks with NPR's All Things Considered
NPR: All Things Considered
IDEO’s Barbara Beskind on All Things Considered talking about her experience designing tech for older generations.
Tim Brown's AXIS Magazine Cover Interview
Tim Brown graces the cover of the February 2015 issue of AXIS Magazine. Covering topics ranging from the change in design’s function and role to IDEO’s mission in Japan, this serves as the third time an IDEO employee has graced the cover of the influential Japanese and English design publication. Pick up a copy at your local newsstand, or view the synopsis of the story here.