In the News

Ford CEO Jim Hackett is looking to the future—and he's betting on design. The Atlantic's Jerry Useem profiles Hackett, diving deep into the former Steelcase executive's passion for user experience-driven strategy. Hackett worked with IDEO in the early 1990s and starting again in 2016 as the new leader of the automotive giant. His human-centered approach—credited in part to the relationship Hackett built with IDEO's David Kelley—is a tenet of Ford's future-facing strategy.

Read the piece here.

When you hear the name Tim Brown, the words design thinking are likely to follow. As a leading influencer of the design thinking movement, Tim encourages companies to solve problems primarily through the lens of what people need. In other words, Tim wants us all to think more like designers.

Listen to the first part of the podcast here, then the second here.

On September 26th 2018, Sue Siddall appeared on the BBC News Channel’s live morning news program, BBC Business Live, to talk about IDEO and human-centered design. Shown live in the UK, the program is also broadcast globally via BBC World — as a result, it reaches a potential audience of around 250 million.

Sue offered a top-line introduction to IDEO’s work in Europe on the occasion of IDEO’s 40^th birthday including how IDEO has evolved from a heritage in product design to what we’re doing today, helping businesses build their capacity for scaling innovation.