Human-centered

Store of the future

Reinventing the in-store experience for digital-first shoppers with Sephora.

Better sales, less waste

H&M transforms its operations to cut excess inventory.

Building a culture of creativity and innovation

How Ford transformed itself to take on the future of mobility.

Accelerating the future of air travel

Reinventing supersonic flight with Boom.

Turning culture into a catalyst for growth

Moderna defines its Mindsets to preserve its future.

Jim Hackett

"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked."

Kara Egan

"We were blown away by the thoughtfulness, talent, and diversity of the team and loved every step of this collaborative process. Through our work with IDEO we’ve transformed an industry, and set the foundation of a culture focused on elevating the woman’s experience in every decision we make.”

Carlos Rodríguez-Pastor

"For over a decade, we have partnered with IDEO to build new innovation capabilities and learn through IDEO's network and global exposure. Together, we created new businesses in education and healthcare, reimagined customer experiences in financial services and entertainment, and strengthened our organization in critical ways that ultimately help lift families across Peru. But most importantly to me, our collaboration with IDEO has led us to be more flexible and creative thinkers, and this has really helped us look further out on the horizon."

Najoh Tita-Reid

“IDEO has been an exceptional partner in helping us evaluate our organization’s current capabilities and uncover key opportunities through a human-centered approach. Their collaboration enabled us to deeply understand the needs of both consumers and internal stakeholders, co-create a strategic framework tailored to those insights, and clearly quantify the expected impact on our business outcomes and organizational capabilities."

Aaron Sefi

“Working with IDEO enabled Kooth to supercharge the development of Soluna as a product-led initiative. With their help developing key conceptual themes and dreaming the art of the possible, we were able to design, develop, and launch at an incredible pace. The result—the numbers speak for themselves—but most importantly, youth in California recognize Soluna as a mental health app that speaks to them.”

Sean Duffy

“Over a decade later, I still reflect on the ‘North-Stars’ I learned at IDEO, and the power of deeply, reflectively listening to the needs of users and watching their behaviors as the one and only truth. Our IDEO roots helped grow branches that still benefit the business and our members today.”