Grounded in a holistic approach, we have usurped corporate R&D by using venture design to identify, create, and launch products, brands, services, spaces, and experiences that create new opportunities for growth. This has led to new businesses and brands for our corporate partners like American Family Insurance's Moonrise, the groundbreaking citizen-centered new digital home for Boston.gov, and disruptive startups like PillPack—who were acquired by Amazon for nearly $1 billion USD in 2018.
Conveniently located between Harvard and MIT, a renowned innovation hub, our studio is continuously experimenting with how to bring the best entrepreneurial, academic and creative minds together to tackle large, complex challenges—as in the future of energy with IDEO's CoLab, or our partnership with the Berklee College of Music on the Open Music Initiative.
We’re powered by a unique blend of geeks, technologists, craftsman, artists, brand strategists, business designers, design fiction creators, psychologists, design researchers, and digital alchemists—all unified by a shared spirit and purpose: to design for disruptive impact. Let’s invent the future together!
IDEO Cambridge is located in Central Square—between MIT and Harvard.
Hourly parking is available at Green Street Parking Garage (corner of Pearl and Green streets) and you'll also find limited metered parking and various outdoor public lots near our office.
We are just three blocks from the Central Square Stop, accessible by bus or the Red Line on the T (Boston's rail system).