Capability Building
Strategy

Designing New Products Based On Cultural Beliefs

Client
MIDEA
Share

Helping a Chinese manufacturer become a part of healthy living

Progress
The CHallenge

Design personal appliances to promote health and wellness.

The Impact

The Outcome

A herbal tea dispenser, an air balancer, and a body-balancing mobile app.

Press & Links
IDEO's work for Midea in Global Entrepreneur magazine
(PDF下载)

Midea, one of China’s largest appliance manufacturers, wanted to identify growth opportunities in the domestic consumer market, while focusing on people’s cultural beliefs around health and well-being. During the course of the project, IDEO found that Midea could play a key role in building a healthier nation.

The team set out to design potential future products for Tong (“through, whole, and to understand”) that are built around the basic themes of eating, breathing, and being: an easy-to-use, hassle-free herbal tea dispenser, an air balancer that improves and balances the quality of air in the home, and a body-balancing mobile phone app that encourages users to rebalance their body condition where needed, through movements created with the Chinese philosophies of well-being in mind.

The Tong project was featured extensively in the press, and opened further conversations with Midea about creating new value and extending into new markets.


Midea, one of China’s largest appliance manufacturers, wanted to identify growth opportunities in the domestic consumer market, while focusing on people’s cultural beliefs around health and well-being. During the course of the project, IDEO found that Midea could play a key role in building a healthier nation.

The team set out to design potential future products for Tong (“through, whole, and to understand”) that are built around the basic themes of eating, breathing, and being: an easy-to-use, hassle-free herbal tea dispenser, an air balancer that improves and balances the quality of air in the home, and a body-balancing mobile phone app that encourages users to rebalance their body condition where needed, through movements created with the Chinese philosophies of well-being in mind.

The Tong project was featured extensively in the press, and opened further conversations with Midea about creating new value and extending into new markets.


Midea, one of China’s largest appliance manufacturers, wanted to identify growth opportunities in the domestic consumer market, while focusing on people’s cultural beliefs around health and well-being. During the course of the project, IDEO found that Midea could play a key role in building a healthier nation.

The team set out to design potential future products for Tong (“through, whole, and to understand”) that are built around the basic themes of eating, breathing, and being: an easy-to-use, hassle-free herbal tea dispenser, an air balancer that improves and balances the quality of air in the home, and a body-balancing mobile phone app that encourages users to rebalance their body condition where needed, through movements created with the Chinese philosophies of well-being in mind.

The Tong project was featured extensively in the press, and opened further conversations with Midea about creating new value and extending into new markets.


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Twee iceland helvetica, yes plz kale chips etsy chillwave craft beer trust fund fixie thundercats pop-up brooklyn. Dreamcatcher cloud bread squid fingerstache bicycle rights, chicharrones cred. YOLO stumptown heirloom intelligentsia hot chicken before they sold out kinfolk twee artisan hammock copper mug retro.
Twee iceland helvetica, yes plz kale chips etsy chillwave craft beer trust fund fixie thundercats pop-up brooklyn. Dreamcatcher cloud bread squid fingerstache bicycle rights, chicharrones cred.
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LET’S TRANSFORM THE FUTURE LET’S INNOVATE THE FUTURE LET’S BUILD THE FUTURE LET’S DESIGN THE FUTURE

LET’S TRANSFORM THE FUTURE LET’S INNOVATE THE FUTURE LET’S BUILD THE FUTURE LET’S DESIGN THE FUTURE

LET’S TRANSFORM THE FUTURE LET’S INNOVATE THE FUTURE LET’S BUILD THE FUTURE LET’S DESIGN THE FUTURE

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