IDEO Session : The power of games

IDEO Session: The power of games

Discover how thinking like a game designer can build deeper customer relationships, boost workforce performance and wellbeing, and transform your organizational culture. Because if you can design a game, you can design for engagement, motivation, delight, learning, and more.
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Sessions, not workshops.

Fundamentally Useful

IDEO Sessions aren’t a retreat from your most pressing challenges; they’re a fresh way in. We make sure your most critical priorities are woven into our time together.

Reliably Memorable

We prefer to talk less, and do more. That’s why each IDEO Session is a blend of inspiration, action, and reflection. The more fun you have, the more you’ll take home.

Refreshingly Rare

IDEO is not a workshop company. But we know the power of bringing senior teams together for amazing experiences. That’s why we offer Sessions, but only to a few.

What to expect

Game Design Principles

Explore the core principles of game design and why they matter for business

Applying Game Mechanics

Discover how leading brands and organizations draw on games to gain an edge

Immersion and Interaction

Unlock the power of games through activities you’ll be talking about for weeks to come

How it works

15-25 Participants

Half-Day (am or pm)  

Breakfast or Lunch included (in-person)

Chicago or San Francisco  

Fully remote option available  

Hybrid not recommended

At IDEO, play is serious business

Session Modules

The magic circle

Creating spaces where people are willing, engaged, and ready to play.

Module 1

8 pillars of engagement

The reasons people love games, and how they apply to business.

Module 2

The feedback loop

What games can teach us about reinforcing behavior, and what we must guard against.

Module 3

Learn more about the value of play

Busting the myths of gamification

And methods for tapping into the deeper power of game design.

A look inside LEGO’s digital design toolbox

And more lessons on how the brickmaker approaches digital thriving.

Skip the head strap

How we think about healthier toy design.