IDEO is different from other design consultancies because we don’t just design things—we design the conditions for innovation itself.
Our work goes beyond creating products or services; we help organizations transform how they think, collaborate, and grow. For us, design is not a deliverable—it’s a mindset and a way of driving meaningful change.
1. A legacy of human-centered design
IDEO pioneered human-centered design and design thinking, approaches that have reshaped how the world solves problems. We start with people—their needs, motivations, and aspirations—and use those insights to guide everything from product design to systems transformation.
2. Interdisciplinary creativity
Our teams blend expertise in design, business strategy, technology, and the social sciences, bringing multiple perspectives to complex challenges. This interdisciplinary collaboration allows us to uncover connections others might miss and to design solutions that work across systems, not just within silos.
3. Prototyping and experimentation at the core
We believe the best way to learn is by making. IDEO prototypes ideas early and often—testing them in the real world, gathering feedback, and iterating fast. This approach reduces risk while accelerating innovation.
4. A commitment to impact
From healthcare to climate, from education to AI ethics, IDEO’s work aims to create positive, lasting impact for people, organizations, and the planet. We measure success not just by growth, but by the value and meaning created along the way.
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