Retail for
a new era

Technology changes fast, and culture changes faster. Nowhere is the velocity of this change more visceral than in the consumer products and retail industry. Making courageous futures in this space requires much more than finding better ways to do old things. Instead, brands have to uncover unexplored, untapped opportunities and ways to connect with customers that keep them ahead of the curve. At IDEO, we work with the world’s biggest brands (and their disrupters) at critical junctures—moments when they need to transform their strategy and offerings, navigate profound technological and cultural shifts, and find new chapters of sustainable growth—to redefine their trajectories.

For more than four decades, IDEO has helped create some of the world's most iconic consumer products and retail experiences. From designing early technological breakthroughs like the first-ever Apple Mouse to IKEA’s kitchen of the future, dancing robots and breakthrough shopping and hospitality experiences, we use human-centered design to solve our clients’ most difficult problems, allowing them to take ownership of their futures.

We merge creativity and strategy to lead our clients toward the new and the next. And then we bring it to life.