Retail for
a new era

Technology changes fast, and culture changes faster. Nowhere is the velocity of this change more visceral than in the consumer products and retail industry. Making courageous futures in this space requires much more than finding better ways to do old things. Instead, brands have to uncover unexplored, untapped opportunities and ways to connect with customers that keep them ahead of the curve. At IDEO, we work with the world’s biggest brands (and their disrupters) at critical junctures—moments when they need to transform their strategy and offerings, navigate profound technological and cultural shifts, and find new chapters of sustainable growth—to redefine their trajectories.

For more than four decades, IDEO has helped create some of the world's most iconic consumer products and retail experiences. From designing early technological breakthroughs like the first-ever Apple Mouse to IKEA’s kitchen of the future, dancing robots and breakthrough shopping and hospitality experiences, we use human-centered design to solve our clients’ most difficult problems, allowing them to take ownership of their futures.

We merge creativity and strategy to lead our clients toward the new and the next. And then we bring it to life.

Need help solving a problem in retail, or building the future of your consumer products business? Get in touch.

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Driving growth by engaging new audiences and markets

We design brands, products, and omnichannel experiences that build deep emotional connections with consumers across channels and markets.

Evolving organizations in moments of change

We align stakeholders around a new vision of their future while developing the innovation capabilities to bring it to life.

Disrupting consumer industries

We radically reimagine the products we buy and the places we buy them to transform entire categories.

Bringing the future forward

We go beyond what consumers want today to uncover what they will want in the future.

How we think

Our research and experiments on what’s coming in retail and consumer products.

Meet some of our consumer product and retail design leaders

Heather Boesch
Partner, Consumer Products & Retail
Heather works with leaders to build new futures for everything from the Obama White House’s digital services to a disruptive lifestyle brand.
Thomas Overthun
Executive Design Director, Breakthrough Product Design
Thomas brings more than 25 years of experience designing beautiful and seamless futures for the products we buy and the places we buy them.
Anne Kim
Partner, Retail Innovation & Strategy (Europe)
Anne helps global brands design what’s next—reimagining value creation, business models, and omnichannel experiences for a changing world.
Remy Jauffret
Partner, Innovation in Asia
Remy partners with multinational and Chinese organizations to drive growth, build innovation capabilities, and launch new brands.
Rachel Maloney
Executive Portfolio Director, Food & Beverage
Rachel has a background in the culinary, hospitality, architecture and design industries, and is always focused on people-first solutions.
Vivian Barad
Partner and Executive Director
Vivian partners with consumer products and retail companies to launch new offers, create strategic visions, and build innovation capabilities.

Dreaming up a more courageous future in retail?
Get in touch. We'd love to help you make it.