Retail for
a new era
Technology changes fast, and culture changes faster. Nowhere is the velocity of this change more visceral than in the consumer products and retail industry. Making courageous futures in this space requires much more than finding better ways to do old things. Instead, brands have to uncover unexplored, untapped opportunities and ways to connect with customers that keep them ahead of the curve. At IDEO, we work with the world’s biggest brands (and their disrupters) at critical junctures—moments when they need to transform their strategy and offerings, navigate profound technological and cultural shifts, and find new chapters of sustainable growth—to redefine their trajectories.
For more than four decades, IDEO has helped create some of the world's most iconic consumer products and retail experiences. From designing early technological breakthroughs like the first-ever Apple Mouse to IKEA’s kitchen of the future, dancing robots and breakthrough shopping and hospitality experiences, we use human-centered design to solve our clients’ most difficult problems, allowing them to take ownership of their futures.
We merge creativity and strategy to lead our clients toward the new and the next. And then we bring it to life.
Need help solving a problem in retail, or building the future of your consumer products business? Get in touch.
Design transformative products & services
Conceptualize and prototype products and services, digital or physical, that move their industries forward
Create signature omnichannel experiences
Design innovative, omnichannel customer experiences that improve customer acquisition, boost revenues, and drive loyalty
Launch new brands, offers & ventures
Accelerate the time-to-market for new offerings that get ahead of evolving customer expectations and emerging competitors
Tap into new audiences & markets
Develop a tactical and strategic understanding of what will resonate with consumers across geographies and generations, today and tomorrow
Organize for innovation
Build organizational muscles for design-led innovation that unlocks new market opportunities
Set future strategy
Align your organization around a compelling, purpose-led vision of the future by making strategy tangible

Driving growth by engaging new audiences and markets
We design brands, products, and omnichannel experiences that build deep emotional connections with consumers across channels and markets.

Evolving organizations in moments of change
We align stakeholders around a new vision of their future while developing the innovation capabilities to bring it to life.

Disrupting consumer industries
We radically reimagine the products we buy and the places we buy them to transform entire categories.

Bringing the future forward
We go beyond what consumers want today to uncover what they will want in the future.
How we think
Our research and experiments on what’s coming in retail and consumer products.
Meet some of our consumer product and retail design leaders






Dreaming up a more courageous future in retail?
Get in touch. We'd love to help you make it.