.svg)
Retail for a new era
Technology changes fast, and culture changes faster. Nowhere is the velocity of this change more visceral than in the consumer products and retail industry. Making courageous futures in this space requires much more than finding better ways to do old things. Instead, brands have to uncover unexplored, untapped opportunities and ways to connect with customers that keep them ahead of the curve. At IDEO, we work with the world’s biggest brands (and their disrupters) at critical junctures—moments when they need to transform their strategy and offerings, navigate profound technological and cultural shifts, and find new chapters of sustainable growth—to redefine their trajectories.
For more than four decades, IDEO has helped create some of the world's most iconic consumer products and retail experiences. From designing early technological breakthroughs like the first-ever Apple Mouse to IKEA’s kitchen of the future, dancing robots and breakthrough shopping and hospitality experiences, we use human-centered design to solve our clients’ most difficult problems, allowing them to take ownership of their futures.
We merge creativity and strategy to lead our clients toward the new and the next. And then we bring it to life.
We merge creativity and strategy to lead our clients toward the new and the next. And then we bring it to life.
Need help solving a problem in retail, or building the future of your consumer products business? Let's chat.
Feel free to include any details or anecdotes about what brought you here today, it will help make sure we get you connected to the best person right away.
Driving growth by engaging new audiences and markets
We design brands, products, and omnichannel experiences that build deep emotional connections with consumers across channels and markets.
Evolving organizations in moments of change
We align stakeholders around a new vision of their future while developing the innovation capabilities to bring it to life.
Disrupting consumer industries
We radically reimagine the products we buy and the places we buy them to transform entire categories.
Bringing the future forward
We go beyond what consumers want today to uncover what they will want in the future.
Meet some of our
consumer product and retail design leaders.
Heather Boesch
Partner
Heather works with leaders to build new futures for everything from the Obama White House’s digital services to a disruptive lifestyle brand.
Thomas Overthun
Executive Design Director
Thomas has created and shepherded new products to market for over 25 years. He has a deep interest in how physical things are made, how they connect to the digital realm and how they act as ambassadors of their brand.
Anne Kim
Partner
Anne helps global brands design what’s next—reimagining value creation, business models, and omnichannel experiences for a changing world. With two decades’ experience at the intersection of design, commerce, and culture, she partners with leaders to shape the future of retail and new strategies.
Remy Jauffret
Partner
For more than 10 years, Remy has focused on cultivating craft and content excellence at IDEO Shanghai, helping creative leaders and courageous clients do career-defining work together. He partners with multinational and Chinese organizations across industries, using human-centered design to drive category growth, develop innovation capabilities, and launch new brands and products.
Rachel Maloney
Environments Designer
For the past nine years, Rachel has focused on food and beverage service design for one-off restaurants as well as master planning for campus-wide food service. As an interior designer, she has worked with high-end hospitality brands to corporate tech giants, conceptualizing spaces and food concepts that rethink how we interact with food. She’s passionate about eating and cooking, and wishes she had Anthony Bourdain’s job.
Vivian Barad
Partner and Executive Director
Vivian focuses on helping clients find new business opportunities as well as developing brands that let people enjoy healthier and better food, beverage products, and experiences. She spends a lot of time thinking about the intersection of food and health—from personal health to the health of the environment.