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Welcome to the IDEO IQ survey

Answer the questions below on behalf of your company, to get an idea of what archetype it might fit, and what areas of focus might help you evolve.
21 questions
~8 minutes
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How do you feel about this statement?
When creating something new for our customers/consumers, we care as much about their needs and experiences as we do about making money
Select one
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Please choose the 1 option that best completes the sentence.
When working in a group we usually...
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Which of the following do you think are clearly communicated by leaders in your company?
Please select all that apply
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How do you feel about this statement?
“My company gets the balance right between meeting short-term business needs and investing in what will be needed in the future”
Select one
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Where does your team usually look for new ideas?
Please select all that apply
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Beyond financial considerations, how do major decisions within your team tend to be made?
Please choose up to 4 options
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How do you feel about this statement?
“I feel that I have the freedom to experiment and try new things that may be different than how my company/team traditionally does things.”
Select one
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Please choose the 1 option that best finishes the sentence.
If my team wanted to make a change to a current process or solution based on customer/user feedback…
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If you wanted to change the current way your business function does things, what are the major barriers you would encounter?
Please choose up to 3 options
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Please let us know how much you agree or disagree with the following statement.
“I am encouraged to get and/or offer help from people outside of my team when exploring something new.”
Select one
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Please let us know how much you agree or disagree with the following statement.
“People with atypical backgrounds or perspectives are strategic for our business.”
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When working on a new product/service for our customers, how do teams work together?
Please select all that apply
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Please let us know how much you agree or disagree with the following statement.
“In my business unit we test early versions of ideas with real users, even when the ideas feel rough or unfinished.”
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Our company is willing to invest in ideas even though they may not show near-term efficiency against traditional business metrics.
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Are there processes and resources in place to move new ideas forward effectively at your business unit?
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Please let us know how much you agree or disagree with the following statement.
In the last 5 years, I believe our company has gotten faster at going from product concept to launch.
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To what extent has revenue in your business unit increased or decreased over the last year?
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To what extent has the number of customers/users of your company increased or decreased over the last year?
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Please let us know how much you agree or disagree with the following statement.
“My company is set to thrive over the next decade.”
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Please let us know how much you agree or disagree with the following statement.
“My company is better placed to meet the future needs of customers than our nearest competitors”
Select one
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Which of the following statements about the use of AI in your company do you think is most accurate?
Select one
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© 2026 IDEO