How to Prototype Organizational Change

In our latest Creative Confidence Series Chat, Suzanne Gibbs Howard, Dean of IDEO U, chatted with Mathew Chow, Director of Organizational Design at IDEO San Francisco, about prototyping organizational change. Mathew Chow is one of IDEO’s first formal organizational designers, helping clients create and define the values, incentives, rituals, teams, and spaces that drive their culture and behavior. It’s a process that he says starts with understanding the human needs at an organization, and learning how they play into its ultimate goals.