How to Invest in AI for Your Business: Justin Massa

AI strategist and former IDEO partner Justin Massa joins host Mina Seetharaman to help leaders cut through the hype and focus on where artificial intelligence can create the most value. He shares practical frameworks for identifying strategic opportunities, balancing automation with augmentation, and bringing AI into your organization in a way that’s both human-centered and high-impact. Learn how to use Justin’s AI Opportunity Matrix, discover four universal entry points for AI innovation in businesses, and hear why reframing ROI beyond efficiency is key to sustainable growth.