Creative Confidence Podcast

Asked & Answered: Jennifer Lo on Bringing Futuring into Your Organization

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September 11, 2025

In this Asked & Answered episode, Jennifer Lo, IDEO's Senior Director of Design Futures, responds to community questions about how leaders can bring futuring into their organizations. From making the case for ROI, to balancing visionary leadership with grounded operators, to practical ways to get started, Jennifer shares insights on how to use futuring to build resilience and readiness.

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