3 Ways to Design Better Service Experiences

In our most recent Creative Confidence Series chat, IDEO managing director and Human-Centered Service Design instructor Melanie Bell-Mayeda and IDEO U’s Coe Leta Stafford shared stories and tips about how to use service design to bring more meaningful experiences to customers and organizations. Melanie is a Partner and Managing Director at IDEO San Francisco. She’s responsible for helping lead the firm's design for change work, which focuses on helping organizations and leaders realize their creative potential.