We use cookies to improve your browsing experience.
And cake to boost morale on Fridays. Find out more about our cookie policy here.
Uh oh! Looks like your browser’s out of date.
You’ll have more fun viewing our site on one of these instead.


Thoughtless Acts: Skate the Streets

May 25 2017

Human-centered design requires us to observe human behavior with beginner's eyes, so that we can spot the innate ways people interact with the world around them. We call these intuitive and unconscious reactions Thoughtless Acts, and IDEO designers collect photos of them to inspire their work.

Thoughtless Acts Skating

A few years ago, I traveled to Amsterdam in the wintertime. Amsterdam is famous for having rivers flow through its streets, but this winter, the rivers were frozen and they became new roads. Simultaneously, people took advantage of the sudden change and switched to an alternative form of transportation (ice skating!). One person’s thoughtless act can attract other people and become a sort of movement when other people start to join.

Read more from our Thoughtless Acts series here.

  • Eri Tsutsumi

    Senior Design Researcher, IDEO Tokyo
    Eri is a researcher who thrives on enabling play in everyday life. You'll usually find her somewhere sunny with her 2 year old son, plotting her next prank like putting eyes on street signs and everyday objects to create moments of unexpected delight.