Ideo Books Harvard Business Review

In an article for Harvard Business Review, IDEO CEO Tim Brown shows how thinking like a designer can transform the way we develop products, services, processes—and even strategy.

Download a PDF of "Design Thinking" or read the article online at Harvard Business Review.

Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.

Tim Brown

Want to dive deeper into design thinking? Tim's blog,, has regular updates on using design innovation in business.

  • Tim Brown

    CEO and President

    Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to businesspeople and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on