Uh oh! Looks like your browser’s out of date.
You’ll have more fun viewing our site on one of these instead.
×

In an article for Harvard Business Review, IDEO CEO Tim Brown shows how thinking like a designer can transform the way we develop products, services, processes—and even strategy.

Download a PDF of "Design Thinking" or read the article online at Harvard Business Review.

Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.

Tim Brown

Want to dive deeper? Learn more about design thinking with IDEO U.

  • Send this to a friend:

    (required)
    (required)
  • Send this to a friend:

    (required)
    (required)