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In an article for Harvard Business Review, IDEO CEO Tim Brown shows how thinking like a designer can transform the way we develop products, services, processes—and even strategy.

Download a PDF of "Design Thinking" or read the article online at Harvard Business Review.

Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.

Tim Brown

Want to dive deeper? Learn more about design thinking with IDEO U.

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  • Tim Brown

    Chair
    Tim Brown is chair of IDEO. He frequently speaks about the value of design thinking, creative leadership, and innovation to business leaders and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.