Design Thinking in Harvard Business Review

In an article for Harvard Business Review, IDEO CEO Tim Brown shows how thinking like a designer can transform the way we develop products, services, processes—and even strategy.

Download a PDF of "Design Thinking" or read the article online at Harvard Business Review.

Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.

Tim Brown

Want to dive deeper? Learn more about design thinking with IDEO U.

Jun 2008

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