CEO and President
What’s next for design? In my role as CEO of IDEO, that’s the question I’m continually asking, both in terms of where IDEO should be turning its attention, and how, as a team of creative people, we should be going about our work. Through writing and speaking, and through guiding the choices we make within IDEO, I try to champion the interdisciplinary, multi-faceted nature of design. I am proud of our progress in applying design thinking to topics such as service design, system design and strategy, and across sectors such as education, health, government, technology, the social sector and business.
What you won't learn from my bio:
One of the first products I ever designed was a table saw for an old British company called Wadkin. More than 30 years later, one of those saws is still in use in the workshop of the Central St. Martins Design School in London, helping new generations of designers build their making skills and creative confidence.
Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.
An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies.
Tim advises senior executives and boards of global Fortune 100 companies. He is a member of the board of trustees of IDEO.org and serves on the Mayo Clinic Innovation Advisory Council and the Advisory Council of Acumen, a non-profit global venture focused on improving the lives of the poor. In addition he chairs the World Economic Forum Global Agenda Council on the Creative Economy and writes for the Harvard Business Review, The Economist, and other prominent publications. His book on how design thinking transforms organizations, Change by Design, was released by Harper Business in September 2009, and revised and updated in 2019.
"Change By Design," Revised and Updated, Tim Brown
"We should design businesses like circles, not straight lines," Quartz
"Design for Action," Harvard Business Review
"When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?," Harvard Business Review
"Cover Interview," AXIS Magazine
"The Future of Industrial Design," National Endowment for the Arts
"Design Firms Go Beyond Gadgets as Portfolios Expand," The Wall Street Journal
"5 Reasons Global Firms Should Serve The Developing World," Fast Company
"Opening Remarks," Clinton Global Initiative
"The Secret Phrase Top Innovators Use," Harvard Business Review
"Design Your Thinking," Huffington Post
"From Blueprint to Genetic Code: The Merits of an Evolutionary Approach to Design," Rotman Magazine
"Why Social Innovators Need Design Thinking," Stanford Social Innovation Review
"Using Design to Change Behavior," Harvard Business Review
"Debating Sustainability," The New York Times
"He Prizes Questions More Than Answers," The New York Times
"Change By Design," Tim Brown
"Design Thinking," Harvard Business Review
"Innovate or Else: 6 Thinkers' Ideas," U.S. News & World Report
"Bringing Design to Blue Chips," Fortune
"A Dark Art No More," The Economist
"America Needs More Boing Boing Economics," U.S. News & World Report
"Designing a Better World," Forbes
"Acumen's New Model for Third-World Aid," BusinessWeek
"The Deans of Design," U.S. News & World Report
"A Laboratory for Insights," BusinessWeek
"Strategy by Design," Fast Company
"IDEO's Collaborative Design Process," BusinessWeek
"Power of Design," BusinessWeek
"Master of Design," MIT Technology Review