IDEO : Futuring

Futuring headline

"A cool pullquote from Jennifer's intro talking about how cool futuring is and how important it is that you get some right now"

Jennifer Lo
Senior Design Director

This is the longer intro paragraph from Jennifer about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Jennifer about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Jennifer about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Jennifer about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Jennifer about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Jennifer about futuring and awesome cool stuff that happens.

Jennifer is one of IDEO's leading practitioners when it comes to futuring. Here we'd include how many years she's been doing it, and what credentials make her a reliable source.

Futuring thought leadership

The “used future” trap

Five techniques for avoiding outdated visions of tomorrow.

8 minutes

Why futurists start with a backward glance

Forget predictions; we’re using lessons from history to design our preferred futures.

7 minutes

Dear future, we made this for you

Looking back at 40 years of looking ahead.

Future of Automobility

We’re on the cusp of a revolution in transportation. What will streets teeming with self-driving cars really mean?

2 minutes

IKEA’s “Kitchen of the Future,” 10 years later

What we got right—and wrong—about our culinary vision for 2025.

8 minutes

Interested in exploring what futuring could do for your future? Let's chat.

Feel free to include any details or anecdotes about what brought you here today, it will help make sure we get you connected to the best person right away.

Why is futuring so important?

"A cool pullquote from Hannah's intro talking about how cool futuring is and how important it is that you get some right now"

Hannah Rosenfeld
Senior Design Director

This is the longer intro paragraph from Hannah about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Hannah about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Hannah about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Hannah about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Hannah about futuring and awesome cool stuff that happens. This is the longer intro paragraph from Hannah about futuring and awesome cool stuff that happens.

Hannah is one of IDEO's leading practitioners when it comes to futuring. Here we'd include how many years she's been doing it, and what credentials make her a reliable source.

Futuring case studies

Store of the future

Sephora reinvents the in-store experience for digital-first shoppers.

Sephora

Designing the future kitchen

How we will cook, eat, and socialize at home.

IKEA

The future of air travel

Reinventing supersonic flight with Boom.

Boom Supersonic

Futuring tools and materials

Bridging the gap between the future and business reality

In this episode of our Creative Confidence Series, Joe Gerber, Managing Director of IDEO’s CoLab, talks about how to connect the dots between a vision of the future and a business that can make that vision a reality.

Listen

Podcast