IDEO : Collection

Oh hi Philip!

We've been thinking about you, and thought we'd share some odds and ends you might find useful.

Jen Ives
Your IDEO BFF

Knowing that you're about to go through this big restructuring, we thought you could use all the help you could get. We've seen similar situations with our partners in the past, and we're seeing really interesting signals out in the world right now too. So - feel free to peruse through the content below, and obviously, please reach out if you want to bounce ideas around.

Signals we're seeing in the world

Novo Nordisk Stock Plummets After Ozempic-Maker’s Alzheimer’s Drug Trial Fails

Shares of Novo Nordisk slumped to their lowest level since July 2021 on Monday morning after the drugmaker announced that its long-shot trial testing the impact of its Ozempic on the progression of Alzheimer’s disease failed to meet its key goal.

Forbes

Stocks surge after Fed official signals support for interest rate cuts

The three major market indexes surged Friday afternoon after New York Federal Reserve President John Williams said he sees room for interest rate cuts in the “near term,” raising prospects among investors as waning hopes have pulled down stocks in recent days.

Forbes

Novo Nordisk Stock Plummets After Ozempic-Maker’s Alzheimer’s Drug Trial Fails

Forbes

Stocks surge after Fed official signals support for interest rate cuts

Forbes

Some IDEO thought leadership

The “used future” trap

Five techniques for avoiding outdated visions of tomorrow.

8 minutes

Why futurists start with a backward glance

Forget predictions; we’re using lessons from history to design our preferred futures.

7 minutes

Dear future, we made this for you

Looking back at 40 years of looking ahead.

Future of Automobility

We’re on the cusp of a revolution in transportation. What will streets teeming with self-driving cars really mean?

2 minutes

IKEA’s “Kitchen of the Future,” 10 years later

What we got right—and wrong—about our culinary vision for 2025.

8 minutes

Culture planning toolkits

Bridging the gap between the future and business reality

In this episode of our Creative Confidence Series, Joe Gerber, Managing Director of IDEO’s CoLab, talks about how to connect the dots between a vision of the future and a business that can make that vision a reality.

Listen

Toolkit

Some IDEO case studies for inspiration

Store of the future

Sephora reinvents the in-store experience for digital-first shoppers.

Sephora

Designing the future kitchen

How we will cook, eat, and socialize at home.

IKEA

The future of air travel

Reinventing supersonic flight with Boom.

Boom Supersonic

Philip, you have my email.

Thanks for your time, and hopefully this was a little helpful. We'll keep populating this page as new things come up, and we'll keep you posted.

Chat soon, Jen