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Redesigning how Coca-Cola Works, Plays, and Profits
THE COCA-COLA COMPANY
Designing for Coca-Cola’s 2020 vision strategy
Coca-Cola is one of the world's most iconic brands. More than 5,000 people work at its global headquarters in Atlanta. Back in 2010, Coca-Cola found itself at a major crossroads. As the company grew, it became clear that in order to stay competitive, any kind of campus renovation would have to take into account a vision of the future of how people work at Coca-Cola. Before the company hired architects, they came to IDEO to help design this important part of their 2020 vision strategy; ultimately the redesign would change the way the company works, plays, and profits.
Imagery courtesy of Coca-Cola, Gensler, and IDEO
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