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Thoughtless Acts? is a book by Jane Fulton Suri and IDEO that invites you to notice the subtle and amusing ways that people react to the world around them. These “thoughtless acts” reveal how people behave in a world not perfectly tailored to their needs and demonstrate the kind of real-world observational approach that can inspire designers and anyone involved in creative endeavors.

Learn more about this book at thoughtlessacts.com.

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  • Jane Fulton Suri

    Partner Emeritus and Executive Design Director
    Jane Fulton Suri is dedicated to sustaining and evolving design insight and inspiration. A pioneer in the practice of human-centered design, Jane authored "Thoughtless Acts?" in 2005 to encourage greater awareness of intuitive and ingenious ways people interact with the world around them.