Stories & Signals

Welcome to the digital twin of our 2024/2025 magazine, Stories & Signals. The issue is dedicated to exploring the stories behind some of last year's biggest shifts, the signals for what’s coming in 2025, and how we, as innovators, audacious leaders, and makers, can embrace them.

On this page you’ll find shareable links to the original articles featured in the magazine, along with digital downloads, video prototypes, and links out for inspiration and reference. We hope they set the tone for a year of optimism, curiosity, and more courageous futures—for everyone.

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Interested in taking action on the signals you're seeing? We’d love to chat.

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Evolving ethics
Standards
An updated edition of The Little Book of Design Research Ethics to meet our evolving world

To download The Little Book of Design Research Ethics, fill out the form below.

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Closing the gap
Finance
A preview of the three global financial shifts we'll see over the next decade
Forget about the answers
Health
Real innovation comes from asking the right questions
The power of a prototype
Innovation
If you want to succeed sooner, you need to fail faster

“If you remove social media because of the harm it has caused, then you're indicting the people who use social media rather than the people who created these platforms to be addictive.”

Khoa-Nathan Ngo on Designing for Digital Thriving 👇
Student counsel
Digital thriving
Lessons from a youth advocate for informed social media use
Shaping the future
Strategy
How envisioning tomorrow creates opportunities today
Putting people first
Human-centered AI
Our approach to the next generation of AI assistants.

“Gen Z won’t mess with anything that’s not inclusive—no cap.”

Respectful design has become a business imperative 👇
Responsible, inclusive, ethical, respectful design
Methods
From Gen Z customers to impending regulation, five reasons it’s a critical part of the work
Play without plastic
Sustainability
Insights and pathways for designing a sustainable future for toys
Culture revolution
Ways of working
Get ready to experiment, with three methods for igniting culture change at scale

If you’d like to send a copy of the magazine to a friend, we might have a few left. Drop us a note with their name and address and we’ll get back to you ASAP.

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