What Does a Data Scientist Do at a Design Company?
Words By Lisa Nash

What Does a Data Scientist Do at a Design Company?

When people ask me what I do for a living, I say, “I use data to design products and services to improve people’s lives.”…
Designing for a Sense of Purpose
Words by Marta Cuciurean-Zapan & Visuals by Jenina Yutuc

Designing for a Sense of Purpose

A few years ago, when I was working on a project to help a mortgage company improve the work experience at its call centers, we created a living-room-like space we called "The Oasis. ,". a live prototype of a space to take a break and reflect between calls.…
Methods for Defining Your Organization's Purpose
Words by Shannon Vossler, Sam Schulman, and Lindsey Turner & Visuals by Beth Holzer

Methods for Defining Your Organization's Purpose

For organizations and brands, discovering purpose always starts with a question: “Why do you exist, beyond profit?”. A good purpose statement articulates a passion to boldly make an impact.…
How Design is Driving Ford to Reimagine What a Car Company Can Be
Words By Iain Roberts

How Design is Driving Ford to Reimagine What a Car Company Can Be

When developing a new vehicle, defining the concept is a significant investment in time and resources.…
How to Craft a Purpose Statement That Unifies a Family of Brands
Words By Kristin Kelly & Nate Carter

How to Craft a Purpose Statement That Unifies a Family of Brands

With so much complexity in a conglomerate organization, where do leaders begin to create a purpose that functions across many businesses?…
A Cook Top Designed for a Wok
FOTILE

A Cook Top Designed for a Wok

We’re redesigning our website just for you. We’d love to get some input from you, click here. to complete a 3-5 minute survey about your visit to ideo.com. < Work. A Cook Top Designed for a Wok. Culturally relevant kitchen appliances for a Chinese market.…
IDEO - A Global Design & Innovation Company
Leading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.

IDEO - A Global Design & Innovation Company

We’re redesigning our website just for you. We’d love to get some input from you, click here. to complete a 3-5 minute survey about your visit to ideo.com. the. future.…
Arming a 19th Century Company with a 21st Century Digital Venture
SWELL

Arming a 19th Century Company with a 21st Century Digital Venture

We’re redesigning our website just for you. We’d love to get some input from you, click here. to complete a 3-5 minute survey about your visit to ideo.com. < Work. Arming a 19th Century Company with a 21st Century Digital Venture.…
Localizing the Shopping Experience for a Home Furnishing Company
イケア・ジャパン株式会社

Localizing the Shopping Experience for a Home Furnishing Company

We’re redesigning our website just for you. We’d love to get some input from you, click here. to complete a 3-5 minute survey about your visit to ideo.com. < Work.…
Invigorating a Pharmaceutical Company’s Culture
DR. REDDY'S LABORATORIES

Invigorating a Pharmaceutical Company’s Culture

How four simple words helped a global company activate its purpose. Client. DR. REDDY'S LABORATORIES. the challenge.…
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