Build Your Creative Confidence: Empathy Maps
Words By Tom Kelley

Build Your Creative Confidence: Empathy Maps

A fundamental principle of innovation or creative thinking is to start with empathy. On the path from blank page to insight, sometimes people need a tool to help with what comes. next. : synthesis.…
The GIF that Keeps on Giving
Words By Allison Press

The GIF that Keeps on Giving

Collage answered the urge for messy assembly, but lacked precision. Then I tried making a GIF, that looping relic of the old web that’s come back as an art form.…
A Hospital Centered on the Patient Experience
NEMOURS CHILDREN’S HOSPITAL

A Hospital Centered on the Patient Experience

A Hospital Centered on the Patient Experience. Designing a pediatric hospital for children and parents. Client. NEMOURS CHILDREN’S HOSPITAL. the challenge.…
Thoughtless Acts: A Seat on the Street
Words By Nazlican Goksu

Thoughtless Acts: A Seat on the Street

Human-centered design requires us to observe human behavior with beginner's eyes, so that we can spot the innate ways people interact with the world around them. We call these intuitive and unconscious reactions.…
5 Talismans for Designing a More Desirable Future
Words by Savannah Kunovsky, Jenna Fizel, Alex Gallafent, and Mitch Carter Jafery & Visuals by Stephanie Sizemore

5 Talismans for Designing a More Desirable Future

Early cartographers once depicted the vast oceans on ancient maps with intricate illustrations, often accompanied by the warning, "Here Be dragons." These words marked the thresholds of the unknown world, the entry point to unknown realms.…
7 Experiments That Push the Edges of AI and Design
Words By Saige Perry

7 Experiments That Push the Edges of AI and Design

As designers, we help build the future we want to see. So when a new technology emerges, we're always eager to take it for a test run, push its edges, and see how it fits into visions of the future.…
4 Common Missteps on the Road to Innovation
Words By David Aycan

4 Common Missteps on the Road to Innovation

Over the years, IDEO has helped organizations around the globe develop the capacity to innovate, and that work has allowed us to gather data on the behaviors that have the greatest impact on a team’s ability to develop a successful solution.…
Design Lessons from the Cultural Exchange on Red Note
Words by Zoey Zhu and Savannah Kunovsky

Design Lessons from the Cultural Exchange on Red Note

But thanks to the change in TikTok’s legal status in the U.S. all of a sudden, we’re seeing a digital cultural exchange. On Red Note, people from the two countries are helping each other solve math problems and complete English assignments.…
Why Getting Mortified Can Make You a Better Designer
Words By Neil Stevenson & Annette Ferrara

Why Getting Mortified Can Make You a Better Designer

Mortified. , a live comedy show, she spends nights and weekends coaching people on how to get up on stage and read from their deeply personal, purple-prosed, and yes, mortifying childhood diaries.…
The 3 Mindsets of Great Interaction Designers
Words By Rachel Youngblade Visuals By May Kodama

The 3 Mindsets of Great Interaction Designers

Chris would often see his students hung up on mastering tools first. But according to him, great interaction designers have three things at their core—empathy for users, storytelling chops, and the instinct to prototype. 1. Empathy for users.…
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