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Words By Lisa Nash
What Does a Data Scientist Do at a Design Company?
Share: When people ask me
what
I
do
for
a
living, I say, “I use data to design products and services to improve people’s lives.”
…
Words by Marta Cuciurean-Zapan & Visuals by Jenina Yutuc
Designing for a Sense of Purpose
Share:
A
few years ago, when I was working on
a
project to help
a
mortgage
company
improve the work experience at its call centers, we created
a
living-room-like space we called "The Oasis. ,".
a
live prototype of
a
space to take
a
break and reflect between
…
Words By Iain Roberts
How Design is Driving Ford to Reimagine What a Car Company Can Be
Share: On
a
warm spring day in Dearborn, Michigan, where
Ford
Motor
Company
has its world headquarters, our team met up with some of Ford’s senior leadership.
…
Words By Kristin Kelly & Nate Carter
How to Craft a Purpose Statement That Unifies a Family of Brands
With so much complexity in
a
conglomerate organization, where
do
leaders begin to create
a
purpose
that functions across many businesses?
…
FOTILE
A Cook Top Designed for a Wok
A
Cook Top Designed
for
a
Wok. Culturally relevant kitchen appliances
for
a
Chinese market. Client. FOTILE. the challenge. Design
a
cooktop that meets the unique needs of Chinese cooking culture. the outcome.
…
Leading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.
IDEO - A Global Design & Innovation Company
For
more than 40 years, IDEO has helped the world's leading organizations make the future. Find out how design
can
set you apart, help you grow, and solve your toughest challenges. Breakthrough Products.
…
イケア・ジャパン株式会社
Localizing the Shopping Experience for a Home Furnishing Company
Localizing the Shopping Experience
for
a
Home Furnishing
Company
into
a
New Tokyo Urban Type Store. イケアの都市型店舗のビジョンを策定し、都市型店舗ならではの新しいサービスや体験をリデザイン。. Client. イケア・ジャパン株式会社. the challenge.
…
SWELL
Arming a 19th Century Company with a 21st Century Digital Venture
Arming
a
19th Century
Company
with
a
21st Century Digital Venture. Swell enabled values-driven consumers to make informed investment decisions. Client. SWELL. the challenge.
…
DR. REDDY'S LABORATORIES
Invigorating a Pharmaceutical Company’s Culture
Invigorating
a
Pharmaceutical
Company’s
Culture. How four simple words helped
a
global
company
activate its
purpose
. Client. DR. REDDY'S LABORATORIES. the challenge.
…
JR東日本: 東日本旅客鉄道株式会社
Designing a New Digital Experience for a Japanese Railway
Designing
a
New Digital Experience
for
a
World-Renowned Japanese Railway. JR東日本のデジタル変革をデザイン. Client. JR東日本: 東日本旅客鉄道株式会社. the challenge. どうしたら、JR東日本のデジタル変革を実現する、人起点のサービス開発のモデルケースを作ることができるだろうか?. the outcome. ユーザー中心のデジタル体験を創出するため、開発手法/組織体制をリデザイン。
…
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