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Content + Resources


Marketing Content Manager

In a nutshell:

IDEO China’s marketing team is in search of a strategic, creative, and editorially-savvy writer and content manager who will work closely with the local marketing team to help elevate IDEO’s brand by helping us capture, craft and tell the impactful stories of client leaders we work with, challenges we solve and people & unique culture that support it. You have a knack for big-picture thinking, are omnivorous in your interests, and adept at boiling down complex concepts into simple, human-centered, and impactful stories. You will work with us to create and edit content to help share IDEO’s stories with the world in a range of formats.

Why is this role important for IDEO’s work?

IDEO’s brand and business are both dynamic and experimental. We are looking for a savvy writer who can develop high-impact marketing content to push the boundaries of how we use content to support business growth.

This person is passionate about telling stories in a variety of formats, from written, to audio, to video; from blog posts, to editorial columns, to keynote speeches.  This role would push your craft in a variety of ways, from broad narrative development, copy editing, crafting case studies, to ghostwriting senior thought leadership.

The ideal candidate is not only a self-starter but is very (very) comfortable with ambiguity, does not need to be micromanaged and loves to work collaboratively.

Once here you will:

  • Be the lead writer and steward the creation of all editorial content on IDEO’s wechat account as well as China related content on ideo.com
  • Conduct research and information gathering initiatives in the development of content that supports the Shanghai’s storytelling priorities
  • Work with IDEO thought leaders, designers, and marketing team to craft and create stories about our work, talent, and thought leadership that is inspiring, impactful, and help to build IDEO’s brand. This may include, but not limited to: marketing materials, opinion and editorial pages, white papers, presentations, long-form articles, and blog posts
  • Work with designers to produce immersive, multimedia expressions of select stories 
  • Build, grow, and oversee a ‘library” of marketing content and materials for the use of marketing and business development teams
  • Define and organize creative systems, processes, and workflows in a fast-paced environment with a lot of fluidity 
  • Connect with marketing leaders regularly to update and sync content plans and calendars

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our clients or the organization, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career. 

In this role, IDEO provides the opportunity for you to:

  • Help shape and deliver sharp, compelling content in diverse areas of impact
  • Learn and deepen your skills by working at an organization that puts the story and content at the core of the marketing strategy.
  • Try new storytelling formats and challenge the boundaries of your craft
  • Work with top designers and thought leaders and learn how to create positive impact through design
  • Be part of an optimistic, close, high-performing team that works and plays hard

Some previous projects to check out:

These are some examples of different expressions of IDEO’s work that you could help to create:


A Cafeteria Designed for Me 

IDEO’s New Podcast Asks Food World Visionaries About the Future They Want to See

What Wandering Can Teach Us About Designing New Spaces

Emergent Future



上海设计之都十周年 | Charles Hayes: 运用以人为本的设计方法,应对21世纪的设计挑战

以设计驱动福特转型, 创想汽车公司的未来前景


Relevant experience and mindset:

  • 3-5 years of experience as a writer, editor, or journalist for creative and forward-looking brands, companies, or media that has business audiences
  • Demonstrated exceptional writing and editorial skills in Chinese (strength in English writing a plus)
  • Familiar with wechat and other common social media channel 
  • Self-directed and organized
  • A curious mind that thrives on the process of deep research and information gathering and is passionate about a wide variety of good content and stories -- someone who geeks out on everything from design to business to social change.
  • Super-connector who loves supporting people and is happiest when bringing stories and editorial initiatives to life as part of a team 
  • Multi-tasker capable of producing, managing and editing high volumes of content and juggling several priorities at once. 
  • Strategic thinker capable of connecting content priorities with business goals.  
  • Business-savvy, facile with key and often complex global business concepts in areas such as design, technology, strategy, and entrepreneurship
  • Multimedia skills a plus (experience with creating video and audio stories)

Pop quiz, Hot Shot:

Tell us about one organization’s recent marketing efforts you’ve been inspired by or impressed with. Why, and what are they doing differently than others?

Application requirements and instructions:

In addition to your resume and cover letter, we do ask that you complete the Pop Quiz question, and provide us with 3-4 samples from existing work (we are not asking you to write anything new for the samples).  This can be anything, so feel free to mix it up or even show us work of different formats you’ve done.


Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

Apply now
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