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Senior Marketing Lead, IDEO U

In a nutshell:

IDEO U is in search of a Sr. Marketing Lead who will create and execute go-to-market plans for new offers, develop and manage marketing campaigns designed to work across all touchpoints and lead key marketing programs including media relations and partnership. You will also support the Marketing Director on the execution of key strategic initiatives.  

Why is this role important for IDEO’s work?

IDEO’s mission is to have disproportionate impact in the world through design. IDEO U, IDEO’s online school, empowers individuals and teams with the creative confidence to tackle problems in new ways by teaching design thinking and creative leadership skills and mindsets.  This role will help continue the accelerated growth of the IDEO U platform to reach new audiences and increase customer lifetime value.

As the Sr. Marketing Lead, you will work across teams to create impactful campaigns and gracefully guide creative projects that balance the business and brand. Your experience leading marketing across teams will help our team find the right balance of experimentation and routines to help us scale. Your deep understanding of marketing premium brands and ability to orchestrate across teams will ensure that our messaging is on brand and relevant to our learners.  

Once you are here you will:

  • Develop and execute go-to-market plans for new offers
  • Orchestrate across teams to drive awareness, engagement and conversions by developing insightful, on-brand multi-channel campaigns, from strategy to execution
  • Collaborate with the IDEO and IDEO U teams to craft compelling stories to be shared across channels (advertising, PR, social, email, etc.)
  • Iterate on the value proposition for our products, identify use cases that resonate with our customers, then weave both of those inputs into compelling campaigns and marketing programs
  • Develop marketing collateral to support marketing programs including partnerships, events, conferences, and business development
  • Design and lead IDEO U’s marketing partnership programs including building relationships, negotiating terms, developing and managing and summarizing results
  • Develop and execute IDEO U’s events and conferences program including presentations, marketing assets, etc.
  • Lead marketing projects across teams as appropriate.

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our learners, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.

As a Sr. Marketing Lead for IDEO U, we provide the opportunity for you to:

  • Build your creative confidence by learning and applying design thinking methods  and creative leadership mindsets
  • Learn to market in new way, balancing a  mix of experiments and programs
  • Help shape an intrapreneurial businesses within an award-winning design firm

Relevant experience:

We are looking for someone who has 8+ years of experience at a marketing/advertising/brand agency or in a product marketing role with deep campaign development experience.  He/she will need to:

  • Think strategically at the 50k level then dive in to manage the details
  • Take a human-centered approach to marketing that balances insights and evidence/data
  • Thrive in a fast-paced creative environment with a culture of experimentation yet value the need to organize and plan
  • Be skilled in setting the right level of strategy that guides and encourages experimentation
  • Skilled at crafting compelling stories, both in writing and verbally and across marketing and business needs
  • Be well-versed in both online and offline marketing programs
  • Proven success working across teams and functions including product, PR, design, marketing communications, and business development teams
  • Have excellent project management skills, ability to multitask effectively
  • Be able think quickly on your feet, adapt to a highly variable environment, change scope and focus with ease


Application requirements and instructions:

Please submit a resume, cover letter (yes, we read cover letters).  In addition to a cover letter, pleaseshare one example of a creative campaign that you wrote the brief for and managed the development and execution of the campaign.

Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.