IDEO U is in search of a Sr. Marketing Lead who will create and execute go-to-market plans for new offers, develop and manage marketing campaigns designed to work across all touchpoints and lead key marketing programs including media relations and partnership. You will also support the Marketing Director on the execution of key strategic initiatives.
IDEO’s mission is to have disproportionate impact in the world through design. IDEO U, IDEO’s online school, empowers individuals and teams with the creative confidence to tackle problems in new ways by teaching design thinking and creative leadership skills and mindsets. This role will help continue the accelerated growth of the IDEO U platform to reach new audiences and increase customer lifetime value.
As the Sr. Marketing Lead, you will work across teams to create impactful campaigns and gracefully guide creative projects that balance the business and brand. Your experience leading marketing across teams will help our team find the right balance of experimentation and routines to help us scale. Your deep understanding of marketing premium brands and ability to orchestrate across teams will ensure that our messaging is on brand and relevant to our learners.
IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our learners, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.
As a Sr. Marketing Lead for IDEO U, we provide the opportunity for you to:
We are looking for someone who has 8+ years of experience at a marketing/advertising/brand agency or in a product marketing role with deep campaign development experience. He/she will need to:
Please submit a resume, cover letter (yes, we read cover letters). In addition to a cover letter, pleaseshare one example of a creative campaign that you wrote the brief for and managed the development and execution of the campaign.
IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.