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Product Marketing Manager, IDEO Products Team

In a nutshell:

We are in search of a Product Marketing Manager to join our IDEO Products team in San Francisco, CA. This person will help drive Marketing efforts across the entire IDEO Products portfolio and is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing to achieve growth results. The role is both strategic and operational and will require equal parts thought-leadership and tactical capabilities. You’ll help to codify product positioning, create and design marketing materials, execute thoughtful content marketing efforts and work with leadership to scale new growth marketing initiatives.

The IDEO Products team is a core group of designers, engineers, entrepreneurs and corporate innovators focused on building digital tools that help leaders and organizations compete in an uncertain future. Derived from IDEO’s 40-year history pioneering innovation, our digital tools act as the backbone for bringing creativity, collaboration and innovation to scale.

Once here you will:

  • Digital Marketing: Execute online initiatives aimed to raise awareness of our products, drive consistent traffic to our websites and/or aid in top of funnel growth. Examples include: paid online ads, email marketing, SEM, etc. Collect, track and leverage data to inform suggestions on ROI and where to drive optimization.
  • Marketing & Sales Collateral: Partner with Sales leads to help craft pitch materials, write client case studies, create product overview decks, and support other sales materials needs. Communicate the value of our products within these assets.
  • Product Marketing: Partner with Product leads to optimize messaging and usability within our tools. Maintain & update our product websites with refreshed messaging, impactful calls-to-action and any new design elements.
  • Content Marketing: Create and manage an editorial POV + publishing strategy in support of product awareness; pro-actively cultivate new content opportunities as well as harness existing ones. Deliver a regular drumbeat of authoring new material.
  • Social Media: Own all IDEO Products social channels including both content strategy and tactical implementation; communicate key metrics with regular recommendations on how to drive enhanced performance.

Relevant Experience and Mindset:

  • You’re a self-directed, flexible team player who embodies great interpersonal skills, learns quickly, and relishes the opportunity to help grow an early-stage business within a larger organization.
  • Your background offers at least 5 years of experience in areas such as Digital Marketing, Product Marketing and/or Growth Marketing.
  • You have prior SaaS or other digital product experience ideally within the B2B landscape.
  • You’ve spent at least 2 years in a market-facing role.
  • You’re able to learn the principles of IDEO’s Design for Change framework and promote them within our marketing efforts.
  • You have an innate product curiosity and a desire to be the voice of our customers in order to influence our product lifecycle with this voice.
  • You’re accustomed to a fast pace team dynamic with sharp ability to prioritize and follow-through.
  • You bring positivity and excitement to making an impact and producing high quality work.
  • You excel in cross-functional collaboration that requires strong diplomatic skills, including knowing when to push back and when to dive in.
  • You represent Products with professionalism, while offering high quality information and follow-through along the way.

Additional experience might include:

  • Strong writing skills; ability to write engaging copy to tell the ‘story’ of products
  • Confident speaking abilities; ability to speak to our products with internal or external audiences
  • Experience using graphic design tools (Illustrator, Photoshop, InDesign)
  • Power user of social networking tools (LinkedIn, Twitter and Facebook)
  • Comfort using productivity tools (Trello, Slack, Google Drive) and CRM tools (Salesforce, ProsperWorks or similar)
  • BS/BA in Marketing, Communications or similar field
  • Additional background in design and copywriting is a plus

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our clients or the organization. You'll work alongside thoughtful individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.

Learn more about IDEO Products and the work we’re doing:

Application requirements and instructions:

Resume and Cover Letter. Yes, we read every cover letter!

Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.