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Content Marketing Manager, IDEO U (Contractor)

In a nutshell:

As the content marketing manager for IDEO U, you’ll play a key role in one of IDEO’s new ventures and be part of a team that’s expanding marketing across the organization. You’ll craft stories and experiences to build awareness of and to drive engagement, enrollments, and retention for IDEO U’s online learning platform. Working across marketing teams throughout IDEO, you’ll gather, write, and produce content that will cultivate the thought leadership that distinguishes IDEO U from other learning experiences. A writer and storyteller who is part-marketer and part-producer, you’ll work seamlessly across channels both internally and externally to create and execute our content marketing programs.

Once here you will:

  • Lead the development of content marketing for IDEO U including articles, webcasts/podcasts, emails, social, sales collateral, and videos with the goal of inspiring creative leaders and supporting the business objectives of IDEO U.
  • Serve as the primary writer for IDEO U.  Manage freelance writers as appropriate.
  • Work with Sr. Marketing Lead on the strategy and execution of internal and external marketing campaigns. Summarize results of content marketing programs as appropriate.
  • Manage IDEO U’s editorial calendar.
  • Produce webcasts, emails, blog posts and website updates including organizing timing and production.  Work across teams on web site architecture and user experience.
  • Work with the product team to align in-course communications and produce content as appropriate.

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you get to work alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.

IDEO U is going into its fourth year as an IDEO venture and has helped bring design thinking and creative confidence to tens of thousands of online learners around the world. We are a diverse group of former teachers, online education specialists, writers, service designers, product managers and marketers who are passionate about helping others transform the way they solve problems through design thinking and creative leadership education. As a member of the IDEO U team, you’ll be working every day with a team that cares deeply about the work they do and are committed to creating rich & engaging online educational experiences that have a real impact. You’ll also have the chance to be a part of the broader IDEO ventures ecosystem (which includes great products like IDEO coLab, Open IDEO, and Creative Difference) as well as connect and work with the IDEO designers and consultants that provide the inspiration and content for the learning experiences that IDEO U brings to life.

Relevant experience and mindset:

  • We’re looking for someone who has at least five years experience in a content marketing role. He/she will need:
  • Solid experience developing content for a variety of mediums including social, email, web, and video. Production skills including visual design (e.g. Photoshop) and video editing a plus.
  • A passion for storytelling with strong writing and editing skills including long form (articles) vs. short form (advertising copy)  
  • To be digitally savvy with experience managing social channels including being fluent in using CMS platforms. SEO experience a plus.
  • Excellent communication and presentation skills, both written and verbal.
  • Highly collaborative and have proven success working across teams and functions.
  • Excellent project management skills, ability to multitask effectively.
  • Ability to think quickly on your feet, adapt to a highly variable environment, change scope and focus with ease.
  • Thrive in a fast-paced creative environment with a culture of experimentation.

Learn more about IDEO U:

IDEO U is an online school where anyone can unlock their creative potential through design thinking and collaboration. Check out our website to learn about our work, team, and network.

Application requirements and instructions:

Please submit your resume and cover letter (yes, we read cover letters). We are looking to fill this role quickly!

Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.