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Jobs

Digital Marketing Specialist

In a nutshell:

IDEO’s San Francisco based global marketing team is in search of a growth-minded digital marketing specialist who will support and expand the growth marketing capabilities of IDEO’s global brand and analyze our key digital channels and programs. 

Why is this role important for IDEO’s work?

IDEO’s brand is both dynamic and experimental. We are looking for someone who is willing to push the boundaries of what this means specifically for our digital marketing channels.

You will be joining a San Francisco Bay Area based team that is lean, mean, and resourceful. The ideal candidate is not only a self-starter, but is very (very) comfortable with ambiguity and a non-hierarchical approach to collaboration, and does not need to be micro-managed. You’ll also be working with individual IDEO studios in 9 locations around the world to manage and create programs around their location-specific growth marketing needs.

Once here you will:

  • Work with the digital marketing team on all social media and digital marketing activities that drive acquisition and growth including: SEO/SEM, content marketing, affiliate marketing, analytics, referral marketing, email marketing, social and viral marketing
  • Digital community management: listening + engaging with social audiences (comments, messages, etc.), maintaining a pulse on social media conversations, curating and posting content across IDEO’s sites and social channels (Twitter, Facebook, LinkedIn, Instagram, IDEO.com, video channels, and more)
  • Production support (populating, formatting, and updating) on IDEO’s core platforms including IDEO.com
  • Manage growth hacking and digital experiments to formulate and test growth and user acquisition hypotheses via social campaigns
  • Explore new revenue and user growth opportunities with idea generation, analysis, experimentation, and testing
  • Curation and management of IDEO’s archive of stories and assets
  • Supporting IDEO’s global team with asset requests, photo editing, etc.
  • Helping to maintain digital metrics to better understand our traffic and "sticky" stories

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our clients or the organization, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.

As a digital marketing specialist in San Francisco, we provide the opportunity for you to:

  • Use your growth marketing skills to experiment, grow, learn, and collaborate with a team of talented marketers, writers, designers, and developers
  • Grow IDEO’s brand in the world.
  • Expand the growth marketing expertise within IDEO (and teach IDEOers along the way).
  • Work with the IDEO brand in new ways to bring our work and its impact to new audiences, potential clients, and talent around the globe.

Some previous projects to check out:

Relevant experience:

  • 1 to 3 years of experience in SEO, SEM, content marketing, affiliate, and influencer marketing
  • Has a data geek side and loves building out measurable campaigns
  • Has a background in promoting brands through multiple digital marketing channels
  • Understands that social media is more than just posting updates—you believe in optimization
  • Possesses a natural, human-centered style around content and makes email/social marketing feel personal
  • Has excellent communications skills and an ability to quickly communicate the right message paired with the right imagery to maximize impact
  • Are a habitual experimenter who likes to try out various ways to improve funnel metrics while using data to understand what is or isn't working and why
  • Fluent in Google Analytics and AdWords, MailChimp, LinkedIn advertising, Facebook + Instagram advertising, Twitter Ads. Comfortable in the Adobe Creative Suite (Photoshop in particular)

Pop quiz, Hot Shot:

  • How do you keep yourself up to date with new digital channels and the latest in digital and growth marketing?
  • What’s the most inspiring content marketing you’ve seen (recently or ever)?

Application requirements and instructions:

Please apply with a resume and cover letter (yes, we read cover letters). And don't forget about the Pop Quiz! 

Additionally, three to five specific examples of recent digital marketing or growth campaigns/programs you’ve worked on (with links to examples).

Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.