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Senior Marketing Manager, IDEO U

IDEO U Sprints is on a mission to inspire teams to tackle their hardest challenges creatively by transforming how they work together.  Our experience combines the focus of sprints with the power of coaching so teams can upskill together while making meaningful progress on their work. Sprints is a brand new offer by IDEO U. As the Marketing Lead you will be bringing it to market while growing our marketing capabilities and developing our customer acquisition funnel. 

What you'll do

Launch IDEO U Sprints - You will be driving our go to market strategy, developing messaging and positioning for unique audiences that speak to our value drivers and differentiation.

Work closely with the inside sales and product teams to build and optimize our marketing and sales funnel -You will partner to define, track and update marketing and sales goals. You will set the strategy for how we'll drive awareness, generate and nurture leads, and drive MQLs. 

Manage digital marketing campaigns - You will plan, manage, oversee execution, and optimization digital campaigns across a variety of channels, working with third party vendors/contractors. You will set targets, measure, and analyze their impact. In time, you will establish processes and best practices for campaign development and management. 

Manage creative services and produce marketing assets -You will write creative briefs, hire contractors, and manage the design, writing and production work streams. You'll lead design and editorial reviews to gain alignment and create high quality, effective and on-brand marketing assets. 

In time, build and lead Sprint's marketing team -You'll work in close collaboration with IDEO U's marketing to build the team responsible for planning, design, and execution of campaigns to drive brand awareness, customer acquisition, and pipeline growth

Who you are

  • You have experience managing teams and orchestrating marketing activities cross-functionally 
  • You understand the B2B marketing funnel both at the strategic and tactical level and know how to optimize programs to deliver strong outcomes.
  • You bring a combination of creative thinking and analytical skills and balance insights and data to solve problems and make decisions. 
  • You have experience creating digital marketing strategy, defining bidding approach, and managing campaigns across multiple digital channel
  • You have demonstrable experience in acquiring and converting new customers in a higher consideration sales environment. 
  • Bonus Points! You have worked in a startup environment, preferably at an educational technology company

About IDEO U

IDEO U is IDEO’s online school, equipping learners around the globe with skills, mindsets, and tools to help them stay relevant and adaptive in our modern world. We're part of IDEO, an award-winning global design firm that takes a human-centered, design-based approach to help organizations innovate and grow. IDEO U was created to teach the methods we have practiced for decades and to help individuals, teams, and organizations across the globe become more resilient, creative, and innovative.

Commitment to diversity, equity, & inclusion

At IDEO, we are committed to the work of advancing diversity, equity and inclusion within our organization and in the world. Our purpose of having disproportionate, world-changing impact through design is directly connected to our ability to bring many different perspectives to the table. This applies to our candidates, the people we hire, the clients and customers we serve, and the communities we learn from in our research.

As a human-centered organization, we are committed to working with and designing for people of every race, ethnicity, gender identity, sexual orientation, age, socio-economic status, physical ability or attribute, religion, national origin, or political belief. We recognize that this commitment requires ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability and transparency. These commitments will also be part of your journey at IDEO, so please feel free to read more about them here.

Application Instructions

If you are interested in this role, please submit your updated resume. 


Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

Apply now
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