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Marketing Operations Lead

In a nutshell

IDEO is looking for a Marketing Operations Lead for a 12-month fixed term maternity cover who will work closely with the European and location leadership teams in Munich and London, designers and the global brand team to help support the team’s strategy and initiatives. 

In essence, your focus will be on the strategy and operations of IDEO’s lead management processes, CRM database, marketing automation solution, as well as tracking performance. The role will be split between Munich and London so will suit candidates who can be flexible with regular travel arrangements.

To be considered for this role you must have experience managing the setup of automated campaigns and have run complete inbound marketing campaigns at scale. We are open to hearing from candidates who reside in either Munich or London.

Why is this role important for IDEO’s work?

As a marketing operations lead you will drive the team's operational efficiency and quantitative results to help scale with quality and consistency across roadmaps and systems to execution and analysis. Core to this role and its impact on IDEO is moving ideas and initiatives along, while setting (and resetting) priorities with ease. 

Once you are here you will:

  • Field, research and qualify inquiries from business leaders, individuals, academia, journalists, and other organizations, and process these through IDEO’s CRM system.
  • Encourage and help develop CRM best-practice and motivate a senior team of 20+ people to improve data quality. 
  • Analyse client data to provide insights (qualitative and quantitative) - who are our clients, what’s top of mind, where do they show up, etc. The right candidate will possess curiosity around the “why” and “how” of our work and excitement in contributing to initiatives that engage existing and potential clients.
  • Support the implementation of a new global marketing automation system and play a key role in the roll out in Europe.
  • Help set up best practices for tracking marketing success and impact across IDEO’s business in Europe.
  • Create, automate, steer and measure highly-targeted campaigns across channels
  • Collaborate with Europe’s Marketing Director on the design and execution of strategy as well as on one-off marketing projects.
  • Work in a highly interactive and cross-functional position.
  • Travel regularly between Munich and London and be focused on a regional approach for a global firm.

Relevant experience and mindset:

  • Must have knowledge of CRM and marketing automation systems (e.g. Marketo, Hubspot)
  • 5 years experience working in a marketing role (offline and digital); experience in event organisation a plus
  • Passion for driving improvements with internal tools and processes
  • Being an articulate, accurate, and timely communicator - with the ability to keep an eye on the big picture while managing the details 
  • Excellent analytical marketing abilities 
  • Excellent writing skills
  • Has an optimistic, highly organised, can-do approach. Embraces change and is excited about exploring new ground and trying new things
  • Experience working with website supporting tools (such as Analytics, SEO tools and Content Management Systems) a plus
  • Familiarity with Adobe’s creative suite (Photoshop, InDesign and Illustrator) a plus 
  • Fluent in German and English; native English speaker an advantage

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for the organization, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.

Application requirements and instructions:

Please submit a resume and a cover letter in English (yes, we read all cover letters) which includes the one main reason why you are right for the role.

Start Date; January 2020

Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

Apply now
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