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Senior Business Designer

In a nutshell:

IDEO San Francisco is in search of a Sr. Business Designer who will work as a member of IDEO’s multi-disciplinary teams to create market leading offerings and ventures for clients. Business Design at IDEO requires a unique blend of real-world experience and theory, entrepreneurial zeal, and boardroom polish.

Why is this role important for IDEO’s work?

Business Designers make the biggest impact by generating new design opportunities by thinking creatively about financial impacts, risks, experiments, a data. Their skillset is critical to our work because they are passionate about trying new things rather than focusing on the best practices and they explore how approaches commonly adopted by start-ups might inform value creation for corporate clients. We count on them to inspire designers through business and entrepreneurial thinking.

Once here you will:

  • Design a profitable new product, brand, service, or consumer experience
  • Develop a new business model or venture
  • Identify and develop innovation roadmaps for existing brands
  • Create organizational structures, strategic assets, and operating models to help the company drive its own innovation
  • Design, lead, and measure experiments to gather feedback to inspire and improve new concepts

Relevant experience:

  • 3-5 years of industry experience in one of these areas: Product Management, Finance, Management Consulting, Corporate Strategy, Entrepreneurship, Operations, or Corporate Innovation
  • MBA or equivalent work experience
  • Experience taking offers to market, whether as an entrepreneur or intrapreneur
  • Outstanding verbal and written communication skills
  • The ability to coach and teach designers about business


  • Direct experience in designing and launching new ventures or direct experience working in Media and Technology
  • Experience leading project teams
  • Client facing experience

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our clients or the organization, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.

Application requirements and instructions:

We require a Cover Letter, Resume, and Two (2) Pop Quiz answers. Please note we will only review applications that have all three of these things completed.

  • Cover Letter? You read that correctly, we do require a cover letter, and we promise we read every one.
  • What’s a Pop Quiz? In the online application we provide you 2 separate prompts,and ask that you give us a response in 200 words or less. We ask that you fill these out directly in the application, the prompts are here to help you prepare.

Pop Quiz Prompts

As a business designer, you’ll be working with a multidisciplinary team of designers at IDEO. You'll need to be able to translate business concepts into design-friendly language and tools. Another important skill is your ability to think creatively about a business problem.

  1. Pretend you're with your multidisciplinary design team, and you are the sole designer with a business background. Please explain to your team, in 200-words or less, the major differences between a traditional hotel chain and AirBnB's business models, and some pros and cons of each.
  2. Your team has come up with an idea for an app that helps individuals count food calories. It's time to put together a one-week user prototyping plan. What are 3-4 questions you would want to get answers to during prototyping? How would you find answers to those questions?


Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

Apply now
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