IDEO is currently seeking a Business Designer for our London studio. This role requires a unique blend of real-world experience, business theory, entrepreneurial passion, and boardroom polish. You will work as a member of IDEO’s multidisciplinary teams to create market-leading offerings, business models, and ventures for clients.
At IDEO we believe that successful strategy formulation happens when we can tangibly launch concepts to target users, learn in context, and iterate. This means understanding client goals, capabilities and market context; developing insights from primary and secondary research; exploring and defining business opportunities; developing financial assumptions and projections; creating tangible concepts and solutions through design; testing hypotheses by engaging stakeholders, experts, and users in creative ways; communicating a vision or value proposition; and helping our clients go to market.
To do this we use a model that begins with desirability, and once we understand what people care about and want, we assess the feasibility of the solutions we propose to address those needs (which is often about systems and technology), and finally we look to understand the viability for the client organisation to launch, maintain, and win in the market with what should be a truly ownable value proposition. Our Business Designers are principally responsible for assessing the viability of value propositions and design concepts, yet to do this effectively they work alongside other design disciplines and participate fully in understanding what motivates people to behave the way they do (desirability) through design research and are core to the ideation process developing design concepts, offers and even entire ventures.
What does this all lead to? It’s the difference between delivering a deck with 100s of pages of complex strategic frameworks and delivering a compelling strategy — founded on both market and real human insights —that’s brought to life through stories, experiences and/or product or service prototypes. We pride ourselves on delivering the latter, and we can’t do it effectively without strong Business Design.
We do all of this in a human-centered way, driven by empathy and deep insights into customer behaviours generated through intensive immersion with users, and the design of real-world experiments to observe behaviour and measure usage and outcomes.
Please submit your CV, cover letter, and response to the questions above no later than Friday 8th February, 2019 at 11:00pm GMT.
IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.