In a nutshell:

IDEO Shanghai is in search of a Senior Marketing Lead who will collaborate with location leadership, the local design community, the global marketing team, and other partners to define, communicate and amplify IDEO’s mission and offer in China.

Why is this role important for IDEO’s work?

A Senior Marketing Lead makes the biggest impact by generating higher brand visibility and esteem, creating productive conversations with organisations seeking new growth and impact, as well as enhancing and protecting IDEO’s brand equity in the market.

Once here you will work on:

Strategy and creating opportunities

  • facilitate and contribute to the process of setting our marketing strategy and plan in collaboration with location leadership, business development, and regional and global marketing colleagues
  • work closely with marketing colleagues in other parts of the world to stay connected to other locations and to leverage news, stories of our work, and thought leadership, where appropriate.

External relationship building

  • manage, field and research marketing and media inquiries from journalists, individuals, academia, and other organisations and keep a database of contacts   
  • partner with senior leadership of the location to foster external relations and build networks through a portfolio of activities including: events, salons, know-hows, exhibitions, tours, and media (social and traditional) relations.

Articulation of who we are and what we do

  • support the leadership team and collaborate  internally with relevant individuals on cultivating thought leadership, shaping and coaching on messaging and presentation
  • help shape and express stories of our work and capture them, extract content and insights from the local teams to further develop with the global Marcom (Marketing and Communications) and business development communities 
  • manage and develop IDEO’s Chinese online presence in collaboration with internal and external resources.

Developing relevant systems

  • produce, manage, and develop a system and a suite of online and print marketing tools and materials where needed.

Internal point of contact

  • act as a point of contact and coordinator internally for IDEO on all marketing matters related to China        

What does IDEO offer you?

IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our clients or the organisation, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.

IDEO has been in China for over a decade and our mission is to create new value by enabling enlightened leaders to answer the right questions and to tackle systemic challenges. These can range from working with ambitious Chinese enterprises, multinationals and enterprising entrepreneurs on challenges to do with healthcare, mobility, education or food safety. Over the years, we have grown in the scale of our influence and impact, and we are now looking for talented individuals who share our mission and sense of purpose to join our vibrant and dynamic Shanghai location.

Some previous projects to check out:

Society of Grownups: A storefront designed to connect the MassMutual brand to young adults through focusing on their money-spending habits over great food and conversation.

Pill Pack: An IDEO startup-in-residence. We helped build a venturing strategy for its prescription home-delivery system. IDEO refined the company’s brand vision, strategy, and identity across channels and used this framework to redesign PillPack’s website and private dashboard for customers.

Hunter Gatherer: The challenge was to help incubate and launch Hunter Gatherer, a restaurant and retail space built around a trustworthy supply chain, from farm to table to grocery shelves. IDEO helped design every aspect of the organisation, from its business strategy to its restaurant and retail space, brand and positioning, human resources, and marketing. The restaurant and grocery store opened in October 2014, and plans are in place to open 40 new locations throughout China.

Relevant experience and mindset:

We are looking for someone who has at least 6 years of experience in a Marketing or Brand Communications role, likely from public relations firm a focus on corporate communications, or an in-house Marketing Communications role in a creative agency or professional service firm.  The ideal candidate will have a sophisticated understanding of how to use brand, marketing and communication as tools to make new markets, create and sustain relevant social and in-person networks for IDEO in China, and have a proven track record in doing so.

You will need to:

  • be knowledgeable of China’s media landscape, have the experience of using social media to build brands
  • have a proven track record of using events, media and web-based channels as  marketing and network building tools
  • be fluent in Chinese and English
  • have excellent writing skills and be an articulate, accurate, and timely communicator
  • have the ability to build and sustain momentum, and keep an eye on the big picture while managing details
  • have a passion for brand, marketing, communications, and design
  • have experience working in a creative environment and international working cultures
  • be proficient in Microsoft Word, Excel, and presentation software and have some familiarity with Adobe’s creative suite: Photoshop, InDesign and Illustrator

Pop quiz, Hot Shot:

Share with us your favorite brand and why. (Please reply in both English & Chinese, and keep it to a maximum of 200 characters.)