Design
Strategy

Redesigning Death

Client
ZEN HOSPICE
Share

Helping people live fully right up to the end

Progress
The CHallenge

Help Zen Hospice Project show its expression of positive end-of-life experiences.

The Impact

The Outcome

A digital campaign labeled #designabetterending and early renderings for a new palliative care facility.

Press & Links
The California Sunday Magazine
Redesigning Death

After losing both legs below the knee and half of one arm in an accident, Dr. BJ Miller knows what it feels like to be near death. But after recovering, Miller became a doctor, joined the faculty of UCSF, and is now leading a conversation about patient-centered care and redesigning the experience of how we die. But such systemic change will require pioneering thinking, as our healthcare system, designed to cure, not caretake for the long term, prepares for an exploding elderly and chronically ill population.

Together with IDEO, Dr. Miller and Zen Hospice Project are bringing design to a broken system in hopes of helping people live fully right up until the end. Miller was invited to TED in March, 2015 to deliver the closing talk. In concert, IDEO designed a landing page and call to action to support Zen Hospice Project’s mission, flagging the campaign with the hashtag #designabetterending.

Early renderings for a new palliative care facility that would enliven end-of-life care with rich, engaging experiences are also in the works. Read more about the collaboration in California Sunday Magazine and join the movement to help us design a better ending.

The mobile landing page for Zen Hospice Project.


After losing both legs below the knee and half of one arm in an accident, Dr. BJ Miller knows what it feels like to be near death. But after recovering, Miller became a doctor, joined the faculty of UCSF, and is now leading a conversation about patient-centered care and redesigning the experience of how we die. But such systemic change will require pioneering thinking, as our healthcare system, designed to cure, not caretake for the long term, prepares for an exploding elderly and chronically ill population.

Together with IDEO, Dr. Miller and Zen Hospice Project are bringing design to a broken system in hopes of helping people live fully right up until the end. Miller was invited to TED in March, 2015 to deliver the closing talk. In concert, IDEO designed a landing page and call to action to support Zen Hospice Project’s mission, flagging the campaign with the hashtag #designabetterending.

Early renderings for a new palliative care facility that would enliven end-of-life care with rich, engaging experiences are also in the works. Read more about the collaboration in California Sunday Magazine and join the movement to help us design a better ending.

The mobile landing page for Zen Hospice Project.


After losing both legs below the knee and half of one arm in an accident, Dr. BJ Miller knows what it feels like to be near death. But after recovering, Miller became a doctor, joined the faculty of UCSF, and is now leading a conversation about patient-centered care and redesigning the experience of how we die. But such systemic change will require pioneering thinking, as our healthcare system, designed to cure, not caretake for the long term, prepares for an exploding elderly and chronically ill population.

Together with IDEO, Dr. Miller and Zen Hospice Project are bringing design to a broken system in hopes of helping people live fully right up until the end. Miller was invited to TED in March, 2015 to deliver the closing talk. In concert, IDEO designed a landing page and call to action to support Zen Hospice Project’s mission, flagging the campaign with the hashtag #designabetterending.

Early renderings for a new palliative care facility that would enliven end-of-life care with rich, engaging experiences are also in the works. Read more about the collaboration in California Sunday Magazine and join the movement to help us design a better ending.

The mobile landing page for Zen Hospice Project.


No items found.
Twee iceland helvetica, yes plz kale chips etsy chillwave craft beer trust fund fixie thundercats pop-up brooklyn. Dreamcatcher cloud bread squid fingerstache bicycle rights, chicharrones cred. YOLO stumptown heirloom intelligentsia hot chicken before they sold out kinfolk twee artisan hammock copper mug retro.
Twee iceland helvetica, yes plz kale chips etsy chillwave craft beer trust fund fixie thundercats pop-up brooklyn. Dreamcatcher cloud bread squid fingerstache bicycle rights, chicharrones cred.
Previous
Next
No items found.
Twee iceland helvetica, yes plz kale chips etsy chillwave craft beer trust fund fixie thundercats pop-up brooklyn. Dreamcatcher cloud bread squid fingerstache bicycle rights, chicharrones cred. YOLO stumptown heirloom intelligentsia hot chicken before they sold out kinfolk twee artisan hammock copper mug retro.
Twee iceland helvetica, yes plz kale chips etsy chillwave craft beer trust fund fixie thundercats pop-up brooklyn. Dreamcatcher cloud bread squid fingerstache bicycle rights, chicharrones cred.
Previous
Next

Thank you

Explore More Work

A gallery of the 2022 Earthshot Prize finalists.Prince William, Tim Brown and others listen as one of the finalists of the 2022 Earthshot Prize speaks.
The Earthshot Prize

An Accelerator for Climate Leaders

Design

Capability Building

Strategy

All
Mountain valley during golden hourPeruvian family in front of their home
Intercorp

Building a Business to Build a Middle Class

Design

Capability Building

Strategy

All
A life size model of the interior of the Boom Supersonic Overture Jet built out of simple materials like wood and cardboardA man and a woman are sitting down in front of a huge screen, watching a video of the Boom Supersonic Overture Jet
Boom Supersonic

A New Way to Fly

Design

All

LET’S TRANSFORM THE FUTURE LET’S INNOVATE THE FUTURE LET’S BUILD THE FUTURE LET’S DESIGN THE FUTURE

LET’S TRANSFORM THE FUTURE LET’S INNOVATE THE FUTURE LET’S BUILD THE FUTURE LET’S DESIGN THE FUTURE

LET’S TRANSFORM THE FUTURE LET’S INNOVATE THE FUTURE LET’S BUILD THE FUTURE LET’S DESIGN THE FUTURE

Whatever challenge your organization might face, you don’t have to solve it alone. Let’s talk about the future you’re here to make—and then let’s make it.

Contact IDEO