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Big Questions
How we're tackling some of the most complex global challenges.
Explore All Questions
How can we use AI to make things better for humans?
Combining data, design, and machine learning to build intelligent products and services that improve people's lives
How does design drive new ventures?
IDEO designs, builds, and launches new customer-centric ventures—for startups and Fortune 500 clients alike.
How will we move people and things in the future?
Designing for the future of autonomous mobility, multi-modal transportation, and the ever-changing technology that fuels it.
How can we design a better food system for tomorrow?
Pushing the edges of technology, business, and design in a quickly evolving industry to tackle complex global food challenges.
How will we personalize healthcare?
Building products, services, and experiences that advance healthcare for patients and providers.
How can government be more citizen-centered?
Helping government agencies make complex, bureaucratic systems accessible to everyone. And in the process, building a culture of innovation from within.
How can design advance learning and education?
Partnering with changemakers around the world to design the most innovative systems, tools and experiences for learners of all ages.
What makes organizations more creatively competitive?
In today’s fast-changing world, helping leaders and companies evolve and grow through human-centered design.