Designing for the future of autonomous mobility, multi-modal transportation, and the ever-changing technology that fuels it.
We’re on the cusp of a revolution in transportation: What will streets teeming with self-driving cars really mean? Once our hands are off the steering wheel and delivery trucks have no drivers, what will change in our lives?
Danny StillionPartner and Executive Design Director, IDEO Palo Alto
Working with an iconic company with a long history in the automotive industry, we took on the challenge of paving a new path towards a future that’s actually less reliant on cars. The work is a testament to Ford’s openness to a different kind of vision, one that takes into account how people live.
Iain RobertsPartner and Chief Operating Officer
What’s really needed is to change the nature of the relationship between human and machine: to create a driving experience in which car and driver are working together toward the same goal, rather than driver commanding the car or the car acting independently from the driver.
Jonah HoustonSenior Portfolio Lead, Design for Mobility, IDEO Palo Alto