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Big Questions
How will we move people and things in the future?
Designing for the future of autonomous mobility, multi-modal transportation, and the ever-changing technology that fuels it.
Working with an iconic company with a long history in the automotive industry, we took on the challenge of paving a new path towards a future that’s actually less reliant on cars. The work is a testament to Ford’s openness to a different kind of vision, one that takes into account how people live.
Iain RobertsPartner and Chief Operating Officer
Case StudyFord
Beyond Cars: Designing Smarter Mobility
ArticleThe New York TimesThe Commute of the Future? Ford is Working On It
Sites by IDEO
Future of Automobility
ArticleMediumAre You a Good Driver?
ArticleCommArtsDesigning the Next Car Dashboard
Case StudyDivvy
Bringing Bikes to the Streets of Chicago
Case StudyLufthansa
Elevating Business Class Travel with Personal Connection
Case StudyLincoln Motor Company
Using Design Thinking to Create a Better Car
ArticleQuartz