◀︎Big Questions

How might we leverage play to take on today's biggest challenges?

Applying the principles of play to connect with people at a deeper emotional level that captivates, delights, empowers and transforms.

Through Play, we not only bring more joy and laughter into the world, we also deepen engagement, create meaning, build community and empower people through transformative experiences. Play gives us a unique lens for taking on today's toughest challenges in education, healthcare, workplace culture and designing for a more sustainable future.
Michelle Lee

Partner and Managing Director, IDEO Play Lab

Mastering the art of invention and sparking joy through play! I love pushing the boundaries in all aspects of invention and play - whether through clever mechanisms, re-imagining classic play, new technology, materials or platforms - we love thinking big and playing to win by sparking joy and delight through delivering tangible play (aka great toys) to the world's kids and kids at heart.
Adam Skaates



How to Craft an Unforgettable Experience

How to Craft an Unforgettable Experience

BLOGNeil Stevenson

Great Balls of Fun