Design allows us to create circular or regenerative products, services, and systems, providing shared value for society and the environment
If you adopt a holistic view of production, take advantage of idle capacity, reuse materials, and increase the lifespan of products, you will save both money and the planet. That’s the promise of circular design.
When we design for potential—people, materials, and systems working as living and whole entities—we create the foundation for enduring success. Now is the moment to apply the height of our technical capabilities and depth of our human insights to build a new and regenerative economic model.
Holly BybeeSenior Portfolio Director, IDEO San Francisco
In order to scale the circular economy, we need more design activism in the form of unlikely partners prepared to collaborate and build shared infrastructure.
Chris GranthamExecutive Portfolio Director, IDEO London