◀︎Big Questions

How might we design for thriving, living systems?

Design allows us to create circular or regenerative products, services, and systems, providing shared value for society and the environment

Sustainable business practices drive positive impact for the environment and the bottom-line.

If you adopt a holistic view of production, take advantage of idle capacity, reuse materials, and increase the lifespan of products, you will save both money and the planet. That’s the promise of circular design.
Tim Brown

Chair and co-CEO

Circularity is unlocked when technology and data are applied to real human needs.

When we design for potential—people, materials, and systems working as living and whole entities—we create the foundation for enduring success. Now is the moment to apply the height of our technical capabilities and depth of our human insights to build a new and regenerative economic model.
Holly Bybee

IDEO Alum

CASE STUDYThe Rockefeller Foundation

Designing Waste Out of the Food System

Scaling the circular economy requires us to act differently and adopt new behaviors.

In order to scale the circular economy, we need more design activism in the form of unlikely partners prepared to collaborate and build shared infrastructure.
Chris Grantham

Executive Portfolio Director, IDEO London

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