Pushing the edges of technology, business, and design in a quickly evolving industry to tackle complex global food challenges.
People’s relationship with food is changing in ways that impact our health, our culture and environment. At this inflection point, the opportunities are simultaneously exciting and overwhelming. Design is our way forward to create products, services, and food experiences that are more sustainable, healthier, and that get people cooking in the kitchen with confidence and joy.
Lynda DeakinPartner and Managing Director, IDEO San Francisco
Food was once a simple means of sustenance, but has become a complicated and overwhelming world of choice—usually with little information. Working with bold partners like Target, we're bringing transparency through thoughtful design and powerful new technology, in order to provide simple, useful information.
Matt WeissManaging Director, IDEO coLAB
Through our work with IKEA, we wanted to create a tangible vision of new behaviors that impact our relationship to food, designing for systems that encourage healthy eating habits, smarter food disposal, and more creativity with cooking.
Juho ParviainenDesign Director, IDEO London