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    Redesigning food and food systems is a responsibility and an opportunity.

    We partner with committed leaders and organizations, and help them create values-driven, value-returning solutions to the toughest problems in food.

    Vivian BaradManaging Director, IDEO San Francisco

    Collaboration is critical to building new and innovative solutions.

    It’s about going very deep, very quickly: we use collaborative sprints and iterative prototyping to unearth root issues and find innovative, viable ways forward.

    Holly BybeeSenior Portfolio Director, IDEO San Francisco

    The creativity and expertise of people is central to the future of food.

    Some of the most powerful shifts are already happening, if you know where to look.

    Sandeep PahujaDirector, Business Design, IDEO San Francisco

    Right now, the opportunities to reimagine food are both exciting and overwhelming. Design can help: it’s a way to make the right choices, and to create the products, services, and food experiences that people, business, and society need.

    Lynda DeakinPartner and Managing Director, IDEO San Francisco

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