Ideo Books Creative Confidence

David Kelley, IDEO founder and Stanford creator, and his brother Tom Kelley, IDEO partner and the author of the best-selling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

David Kelley's TED Talk: How to build your creative confidence.

Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet, David and Tom Kelley, show us that everyone is creative.

In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work and personal lives, and innovatively approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

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Creative Confidence book sleeve in hands


Know someone who might love this book? Here are some options for purchasing Creative Confidence (Crown Business, 2013):

  • David Kelley


    David Kelley is the founder and chairman of the global design and innovation company , IDEO. He also founded Stanford University’s Hasso Plattner Institute of Design, known as the As Stanford’s Donald W. Whittier Professor in Mechanical Engineering, Kelley is the Academic Director of both the degree-granting undergraduate and graduate programs in design within the School of Engineering, and has been a professor in the program for more than 35 years.

  • Tom Kelley


    Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom addresses scores of business audiences on how to foster a culture of innovation and tap into the creative potential of their organizations.