Hello, I’m Whitney Mortimer

Partner and Chief Marketing Officer, IDEO San Francisco

I help make sense and strategy from the beautiful chaos happening inside and outside IDEO.

What you won’t learn from my bio:
I'm an avid birdwatcher. If you see me with a far-away look in my eye, it's probably because I just spotted something in a distant tree.

Joined IDEO:
1997 (and I was an IDEO client from 1993-1995)

My Work

Full Bio

Whitney Mortimer has led IDEO’s marketing efforts since 1997. As Partner and CMO, she helps shape IDEO’s position as a thought leader in human-centered innovation and design.

Whitney first encountered IDEO while she was a Senior Vice President at Supercuts Inc., where she led marketing, strategy, and research, and business development from 1990 to 1996. To address flattening margins, high staff turnover and underwhelming customer satisfaction, she hired IDEO to radically reinvent the brand's customer experience, starting by reimagining the technology of haircutting.

Prior to Supercuts, she held various positions in brand management and strategy with E & J Gallo Winery, Frito-Lay, and American Express International Bank. She earned an MBA with high honors from Harvard Business School and a BA in Russian civilization and French studies from Smith College.

Whitney is passionate about bringing design-led innovation to environmental conservation, social justice and the empowerment of women. She serves on the board of IDEO.org, a non-profit organization focused on design-centered solutions to improve the lives of the poor, and as a member of the Advisory Board for the Institute at the Golden Gate, part of the Golden Gate National Parks Conservancy. In 2015 and 2016, Whitney was honored as one of the San Francisco Business Times' Most Influential Women in Bay Area Business. 

Whitney is a lapsed pilot, an avid birder, and a recovering wine snob.