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Hello, I’m Vivian Barad

Managing Director, IDEO San Francisco

My passion is to improve people's lives through design. As a leader in IDEO's Design for Food studio, I focus on helping our clients find new business opportunities as well as develop brands that help people enjoy healthier and better food, beverage products and experiences. And prototyping all that makes me happy.

What you won’t learn from my bio:
I made my first prototype when I was six. It was a phone system to communicate with my best friend who lived across the street.

Joined IDEO:

My Work

Full Bio

Vivian Barad is a Managing Director in IDEO’s Design for Food studio. She contributes to projects that span across business strategy, consumer products, services and retail environments. An area of passion for her is the intersection of food and health and how people can change their relationship with food for the better. Present in all of Vivian’s work is a keen eye to visual details, a passion for a great narrative and a strong desire to simplify. Clients include the Centers for Disease Control and Prevention (CDC), St. Joseph’s Health System, Whitewave Foods, Suntory and Campbell's. She is a graduate of California College of the Arts, where she earned a BFA with high distinction in Industrial Design, and where she occasionally teaches. Before going back to school for her BFA, Vivian earned a BA in English with distinction from the University of Michigan, Ann Arbor. She worked for several years in New York City as a journalist. In her free time, she grows vegetables, goes trail running, and volunteers at her kids' Spanish-immersion public school in the Mission.