Uh oh! Looks like your browser’s out of date.
You’ll have more fun viewing our site on one of these instead.

Content + Resources

Hello, I’m Ryan Osero

Senior Director, IDEO Chicago

I spend my days inspiring clients to embrace design and design teams to embrace viability. I'm particularly passionate about using prototyping to inform and build more robust business strategies.

What you won't learn from my bio:
The first business I designed was selling antique toys as a child.

Joined IDEO:

Full Bio

Working at the intersection of technology, business, and design, Ryan is a Senior Portfolio Director in IDEO's Chicago studio, guiding teams and clients to make ideas tangible and find agile, entrepreneurial ways to market and match human needs while balancing business needs. He is passionate about seeing design have an impact for customers through superior experiences and impact for clients as a sustainable competitive advantage.

An engineer by training and a designer by practice, Ryan has applied his problem-solving tools and design thinking mindset across industries like finance, energy, consumer goods & services, and healthcare. From the largest Fortune 500 organizations to nascent start-ups, Ryan has led teams to be more human-centered, creatively explore and solve problems, and quickly prototype ideas for users. He loves to help organizations adopt newly commercialized technical capabilities to revolutionize their customer experiences.

Inside IDEO, Ryan's leadership focuses on helping design teams see business as a creative medium to achieve a positive impact for users while inspiring designers get inspired by the latest possibilities in business and technology.

Prior to joining IDEO, Ryan worked for more than 10 years creating innovative products, services, processes, and leading global teams focused on the next big idea across the many brands and markets of Anheuser-Busch InBev and General Mills. He speaks frequently on the value of design thinking, the marriage of business and design, and has a passion for helping organizations to become more creatively competitive.

While Ryan eats like a professional, he is most definitely an amateur at his latest interest: KCBS Certified Barbecue Judge.