Hello, I’m Rochael Adranly

General Counsel + Legal Design Lead

I bring a human-centered design approach to the practice of law at IDEO and for our clients.

What you won’t learn from my bio: 
Between jobs before joining IDEO, I DJ’d private parties and made a documentary about Ecstasy.

Joined IDEO:
2004

My Work

Full Bio

For nearly two decades, Rochael Adranly has been walking the line between the rules-based world of law and the non-rules-based world of innovation. In her role as General Counsel and Legal Design Lead at IDEO, Rochael uses human-centered design to bring fresh approaches to legal problems and processes, working alongside IDEO designers and clients to navigate the complexities and challenges faced at the intersection of innovation and the law.

Rochael co-created IDEO’s legal design and innovation practice, and her advocacy for the power of creative competitiveness in the legal profession has helped law firms across the globe embrace design thinking against a rigid legal landscape. Her thought leadership in this space has been published on Modern Counsel, and in 2016, Rochael was a guest speaker at Harvard Law School’s Innovation Colloquium.

Before joining IDEO, Rochael worked in a number of law firms from New York to Silicon Valley and taught client counseling and negotiation at the UC Hastings and UC Berkeley Schools of Law. Rochael earned her JD and LLM from Duke University School of Law.

Between work engagements, Rochael takes time to further her creative pursuits, including DJing, digital filmmaking, and photography.