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Hello, I’m Rochael Adranly

Partner and General Counsel

I use design to navigate complex challenges within the legal industry and questions related to emerging technologies such as AI, big data, privacy, and beyond. As Partner and General Counsel for IDEO, I bring a human-centered approach to the practice of law at IDEO and for our clients in the legal sector.

What you won’t learn from my bio:
Between jobs before joining IDEO, I DJ’d private parties and made a documentary about Ecstasy.

Joined IDEO:
2004

Full Bio

Rochael Adranly walks the fine line between the rules-based world of law and the non-rules-based world of innovation. In her role as Partner and General Counsel at IDEO, Rochael uses human-centered design to bring fresh approaches to legal problems and processes, working alongside designers and clients to navigate the complexities and challenges faced at the intersection of innovation and the law.

In 2015, Rochael co-created IDEO's legal design + innovation practice to help law firms, in-house legal teams, law schools, public sector clients, and criminal justice reform advocates across the globe embrace design thinking against a rigid legal landscape.

An advocate for the power of creative competitiveness in the legal profession, Rochael has been featured in Modern Counsel magazine for her role as a creative counselor, as well as in GC Magazine as a lawyer who "thinks like a designer." In 2017, she was chosen by the Financial Times as one of 20 top general counsel worldwide.

A JD/LLM graduate of Duke Law School, Rochael has been representing creative and innovative individuals and organizations as well as pursuing her own creative projects for close to 20 years. She has been a lecturer at the University of California at Berkeley School of Law, an adjunct professor at UC Hastings College of the Law, and recently taught "Designing Creative Legal Solutions" at Duke Law School's Winter Session.

Between work engagements, Rochael takes time to further her creative pursuits, including DJing, digital filmmaking, and photography.